Archive for Audience Targeting
Audience Targeting for the Rights of Spring
Take Me Out to the Ball Park – Online That Is
Today, more people than ever before are following sport online as they simultaneously surf the net via their smartphones, tablets laptops and desktops. It’s an audience made in digital marketing heaven.
Cash in on the rights of spring with high-powered data
V12 Group has 260 selects to help you achieve razor sharp audience targeting, including:
- Demographic data like age, gender, education, occupation, number of children, home value
- Lifestyle data including readers of sports books and magazines
- Geographic: City, State, Zip code
- Behavioral data like PYCO Personality Profile data and purchasing channel preferences
Our offline data segments will boost the power of your online audience targeting with laser-like focus
At V12 Group, our consumer data file is one of the largest in the direct
marketing industry. It’s a hybrid file, built from both compiled and
proprietary data sources. You’ll have postal, email, phone and mobile
data.
And, by the way, our consumer list is triple verified. We use National Change of Address Data (NCOA) to keep the postal address accurate by scrubbing, deleting and updating household addresses on a monthly basis. We also use Directory Assistance and White pages compilations to verify the household addresses and phone numbers, and we use credit issued data compilations to identify the type of credit card (Amex, Visa, MC) a person has and whether it is a pure credit card or a debit/check card.
But that’s not all, we also corroborate the demographic data points using transactional data from a variety of off-line sources several feeds of off-line and online self-reported data. The bulk of the self-reported data comes from national survey/questionnaires on things like products, opinions and consumption. This data is very accurate because it is self-reported.
So you’ll know you’re reaching baseball fans with the precise demographic, geographic and lifestyle parameters that you select. For example, you can target fans of a specific team, with incomes in a specific range, who have children in a specific range who also made a purchase at a sports retailer within the last year.
This high-powered data from V12 Group will give you the kind of targeting power you need to meet and exceed your digital marketing KPIs and give ROI that will put a smile on your CFO’s face.
Map that data to IP addresses and you’ve got a grand slam home run
Thanks to the explosion in the number of multimedia edge devices out there – powered by the advent of the Kindle Fire and the cost down of smartphones -online sports viewership is at an all-time high. Combine that with Major League baseball’s 8 month, 162 games per team season and you have one gi-normous, extremely fertile marketplace where you can reach fans at the height of their positive emotions with laser focused targeting.
Get out of the bullpen and onto the field
There’s no better time to get in front of baseball fans than right now! Our high-powered offline data will put you right in your target’s strike zone.
Click here to contact us and learn how V12 Group’s high-powered offline data
and how it can help make IP addresses more targeted.
Audience Targeting During March Madness
By now, you probably know that V12 Group has a Consumer File with 208 Million records in it.
With our high-powered data, you can target consumers:
- Who like sports such as basketball, baseball, and golf.
- Who read sports magazines.
- Who recently purchased sports memorabilia, sports apparel, etc.
So if you’re trying to reach basketball fans during March Madness, we can help you zero in on them.
Aim your audience targeting at basketball fans with high-powered data
We’ve got 260 selects to help you improve your targeting, including:
- Demographic
- Lifestyle
- Geographic (like Kansas!)
- Interests
- Behavioral
Our offline data segments make your online audience targeting more powerful
V12 Group has one of the largest consumer files in the direct marketing industry. It’s a hybrid file, built from compiled and proprietary data sources. You’ll have postal, email, phone and mobile data.
Our sources include survey data, and catalogue and magazine compilation. So you’ll know you’re reaching Basketball fans, overlaid with precise demographic, geographic and lifestyle selects.
High-powered data from V12 Group will give you the kind of targeting that helps you get real ROI out of your online marketing campaigns. For instance, you can target those from the demographic selects above who ALSO purchased at a sports retailer within the last year.
Marry our data with IP addresses and you’ve got a slam dunk
Online sports site viewership goes through the roof this time of year. There’s no better time to get in front of basketball fans than right now! Our high-powered offline data will put you right in front of your target when they’re glued to their favorite March Madness websites.
Click here to learn more about V12 Group’s high-powered offline data and how it can help make IP addresses more targeted.
Audience Targeting by The V12 Group
In the world of digital media, marketing and advertising, it still seems like the power of high performance data is not fully appreciated.
Many companies out there seem to still be thinking in terms of name, address and phone number.
Now everywhere we look we see that data is getting a great deal more attention in terms of being a more robust player in the world of audience targeting.
Audience targeting with audience segmentation
When a marketer is using a high-performance database, like that of The V12 group, then there’s so much more that they can do beyond just targeting – for instance audience segmentation. The V12 group has a unique method of mapping off-line demographic interest and purchase data to create segmented audiences.
The result is an off-line database of over 30 million individuals in the United States. And our audiences are updated monthly and are not connected to PII.
We map consumers against nine distinct audience categories and over 300 segments. The categories are:
- Automotive
- Buyers
- Entertainment
- Finance
- Sports and fitness
- Lifestyle and pursuits
- Travel
- Demographics
- PYCO: personality profiles
The V12 Group, at the front of the changes in data for audience targeting
Many missperceptions happen in digital media in part because companies are thinking about data in ways that were accurate five years ago. While audience targeting has been around for several years, robust and high-performance data is continually changing.
At the V12 group, we are constantly looking for new ways to make our data more powerful. We have a proprietary, leading-edge database management platform that warehouses over 1.7 billion records.
By driving the right call to action to the right target audience, through the right channel, The V12 group helps establish better relevance with your target audiences and that is proven to drive better results.
Contact us today to get started with better audience targeting.