Archive for Consumer Marketing Lists
Granular Consumer Marketing Lists
While its common knowledge that when you’re evaluating a consumer marketing list, or lists, two of the key parameters that you need to look at are recency and size. Recency is fairly obvious and straight forward because in today’s world postal addresses, email addresses, landline and mobile phone numbers change frequently. So the data in a consumer marketing list must be up-to-date.
What’s not so obvious is some of the components of size. The number of records in the consumer marketing list is obviously the first thing that comes to mind, and the number of records is certainly important. Typically, you’ll gobble up 10 to 15% of the list for testing, and then once you’ve completed the testing and everything is optimized, the bigger the list, the more potential customers your campaign will reach.
More data points means better targeting
Another important component of size is the number of data points available for each record. For example, if you’re evaluating a list for a multi-channel consumer marketing campaign it is important that the consumer marketing list, or at least the database that the list is pulled from, spans the postal, e-mail, phone and mobile domains.
The depth of data in a marketing list is also important because the more granular the data in the list, the better you can segment the list. For example, at V12 Group we can combine data from offline resources with online data to build comprehensive customer profiles that vastly improve your audience segmentation and the effectiveness of your online advertising campaigns. There’s an incredible amount of rich data out there in offline resources, and at V12 Group we are able to map offline, “real world” demographic, lifestyle and purchase data into privacy compliant data segments. Some of the off-line data sources that we use for this are: catalogue and magazine subscriber databases, county clerk records, donor lists from charitable organizations, newsletter subscriber databases, as well as warranty cards and transactional data from catalogs, affinity programs, discount houses, clearing house and infomercials.
Making every aspect of our lists easier and more effective
Another important parameter of a consumer marketing list is whether or not the data access and delivery methods are compatible with your CRM and other data driven systems. Buying, renting or licensing a consumer marketing list is just the beginning. If you want to get the most out of your investment in the list you’ll want to track the results of the campaign, and use the bounce backs, click-throughs, conversions and purchases to update the list and optimize your next campaign.
At the V12 Group, our multi-channel Consumer Database is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting including demographic, geographic, lifestyle, interests, and behavioral data.
Contact the V12 Group to learn more about how our suite of database, direct and digital marketing services can help you increase the relevance and effectiveness of your marketing programs and improve your return on marketing investment (ROMI)
The V12 Group’s consumer marketing lists are a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selects to improve targeting.
Our consumer marketing lists include demographic, geographic, lifestyle, interests, and behavioral data. Our average CASS mail ready score is 99.2%
Contact us to get your consumer marketing lists optimized today
Best Consumer Marketing Lists
Whether you’re a corporate marketing manager, an agency media planner, call center manager or anyone else who rents, licenses or buys consumer marketing lists, you want to be sure you’re getting the most bang for your buck. So, when you’re evaluating a consumer marketing list, or lists, there are two key parameters that you need to look at: size and recency.
Larger consumer marketing lists are better
When it comes to the quality and potential Return on Marketing Investment (ROMI) of a consumer marketing list, size does matter. Size, in terms of both number of records and depth of data for each record, is probably the key parameter of quality for consumer marketing lists. If you’re evaluating a consumer marketing list for a multi-channel campaign it is important that the consumer marketing list, or at least the database that the consumer marketing list is pulled from, spans the postal, e-mail, phone and mobile domains. The number of records in a consumer list is also important because you’ll probably use 10% to 15% of the target audience for testing. Once you’ve completed the testing and everything is optimized, the bigger the list, the more potential customers your campaign will reach.
The depth of data in a consumer marketing list is also important because the more granular the data in the list, the better you can segment the audiences. At V12, our multi-channel Consumer Database is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting including demographic, geographic, lifestyle, interests, and behavioral data.
Recency Matters Too
In today’s highly mobile society postal addresses, e-mail addresses, landline and mobile phone numbers change frequently. People opt-in and opt-out of email marketing lists on a daily basis. So, the data in a consumer marketing list must be up-to- date, the data must be current and spelled correctly. At V12 Group, the CASS mail-ready score of our B2C database is 99.2% with over 260+ selects that can be used for targeting, and our B2B database has been DPV confirmed to have 99% deliverable addresses with over 20 selects that include firmagraphic and contact level demographic data.
Contact the V12 Group to learn more about how our suite of database, direct and digital marketing services can help you increase the relevance and effectiveness of your marketing programs and improve your return on marketing investment (ROMI)
Consumer Marketing Lists for Agencies
A quick tour around the blogosphere will turn up all sorts of articles about the changes going on in targeting consumers based upon demographics. Many of these postings are in response to a recent Advertising Age article which said age and gender don’t matter when it comes to TV’s success in reaching targets. While they’re talking about TV, they could just as easily be discussing all media planning.
The basic message is that leading any marketing effort with age and gender can skew your outcomes. With more intelligence built into consumer marketing lists, ad agency media planners can now drive much more of the targeting using their smarts on what will work for each client. This will give marketers a much more powerful way to control the conversation. Now you don’t have to start with age and gender, or even include them if your psychographic instincts tell you not to.
A consumer marketing list that puts you in charge of the segmentation
V12 Group offers a database with over 260 selects which will let you, the media planner, control the targeting down to an incredibly narrow list of lifestyle, interests, and behavioral data.
We also offer PYCO profiles. Together PYCO and V12 Group offer the only source in the market to provide psychological, digital, demographic, and geographic information combined into 16 unique personality segments.
|
Of course, our data professionals are only a phone call away to help you with any specific questions – 1-866-842-1001 (9 am – 5 pm M-F)
Join our other successful clients
V12 Group has helped some of the best names in the business achieve their direct marketing goals with robust consumer marketing lists. They include Acxiom, AutoNation, Bank of America, Canyon Ranch Spa, D & B, Equifax, FantasticSams, Guitar Center, ING, and Jo-Ann Fabrics.
Click here to contact us and to get started segmenting your consumer marketing lists, your way.
If you’re looking for consumer marketing lists, contact The V12 Group. We have 208 million individuals, 110 million U.S. households, 73 million opt in email records. Learn more – contact us.
Our consumer marketing list is one of the largest in the direct marketing industry.
All the data in our consumer marketing lists is triangulated against additional a major national file to ensure deliverability and to create triple verified records.
Evaluating Consumer Marketing Lists
When you’re evaluating which company to go with for your consumer marketing lists, what criteria do you use to determine where to spend your money? Naturally we’re biased. However, V12 Group has good reason to be. We’ve been in the business of adding intelligence and “actionability” to data for over 9 years and in that time we’ve helped grow companies in virtually every business sector.
Here’s a quick overview of the criteria you should use to evaluate any list you’re considering for reaching your target market.
Know the Company
Most companies start with the size of their consumer marketing lists. Our list sizes are already the largest, so let’s start with the main reason every other criterion you see below: The executive leadership of V12 Group. From our founding, our leaders have had the vision to not only to create the largest consumer files, but to make them more robust and more actionable.
File Size Matters
Obviously, access to more records is important to every marketing effort – even to those who don’t need to use the entire file. By zeroing in on precise target demographics, zip codes and other rich data, you can do a far more effective campaign, even if you’re targeting a group of only a few thousand.
The More Channels the Better
How do you make vast quantities of data especially useful? You combine it with the most effective channels to reach your target audience. Whether that’s email, phone, the postal service or other channel depends on who you’re talking to and the message you’re trying to send. But rest assured – having the right channel to match your message makes a world of difference in the effectiveness of your marketing campaign.
What Makes Your List Tick?
What exactly does your data include? Is it simply names and contact information? Or does it go deeper? The best consumer marketing list data includes other variables from which you can draw an accurate profile of each and every contact. Such information includes geography, demographics, lifestyle, interests and behavior. All the elements you need to target your audience precisely and effectively.
Where Does Your Consumer Marketing List Come From?
In any list, the data is only as good as its source. Some sources provide data that is out of date. Or data that draws from too narrow a spectrum. Or even data that has been overused and rendered less effective. So when you’re looking at data source, look for databases that come from multiple sources, and that are augmented with secondary sources to create a unique composition. These sources can include publishers, online and offline retailers, catalogs, destination sites, consumer survey data companies, online communities and trade publications.
Check and Double-Check
Vital to choosing your consumer marketing list source is checking it for accuracy. For any list to be considered, be sure to compare at least two source inputs that match. Then triangulate against another major national file to ensure deliverability and to create what we call a Triple Verified record (with a name and address match).
Avoid the Other Pitfalls
Using consumer marketing lists would be an exercise in futility if, after all your preparations, your messaging ends up being rejected by a spam filter or it runs afoul of government compliance requirements. To this end, your lists should only carry data on those 18 years of age or older. And they should avoid Social Security numbers, driver’s license numbers, credit card data or FICO scores.
Follow these guidelines, and you’re virtually guaranteed to reach the right people in the right way. At the V12 Group, we stringently adhere to our own advice, ensuring that your list data is worry-free and effective. So your main concern becomes what do say to the individuals you’re going to reach.