Archive for Data Appending
Data Appending Because One Size Doesn’t Fit All
If you’re tired of getting single digit response rates to your direct mail and/or email marketing campaigns, ask yourself a question – Does your value proposition and offer meet your customers’ needs?” If you’re sending the same direct mail or email to everyone the answer is probably, “No,” and you probably need to do a better job of segmenting your market and creating messaging with offers focused on the needs of each particular segment. Data appending will enable you to better define, segment, understand and communicate with your audience.
Data Appending – What and Where
Typically when people talk about appending data they are talking about purchasing additional data about your customers and prospects from an external marketing data services provider, and adding – or appending – it to your existing consumer or business marketing data lists. Data appending services range from simple postal, phone and/or email appends to sophisticated services like appending geographic, demographic, psychographic, lifestyle, interest and behavioral data from a combination of on-line and off line resources.
Start At Home
But the sources for appending are not limited to external vendors. Depending on what business you’re in, whether or not you have a CRM system, and whether or not all of your customer and prospect data is integrated into your CRM system, you might be able to start at home. In a lot of companies marketing, sales and customer service are still working off of separate databases. So you might find valuable information in places like: sales transaction data, customer service records, warranty registrations, RMA’s etc., which you can append to your marketing list
Once you’ve appended all of the relevant data from your internal data resources, do a gap analysis of what you need to get your consumer marketing list up to the required level the granularity needed to better segment and message to your audience. We’re happy to help with this as well.
At V12, our multi-channel Consumer Database is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting including demographic, geographic, lifestyle, interests, and behavioral data.
Contact the V12 Group to learn more about how our suite of http://www.v12groupinc.com/v12group_data_appending.html, direct and digital marketing services can help you increase the relevance and effectiveness of your marketing programs and improve your return on marketing investment (ROMI).
Get started with data appending using The V12 Group’s robust data
The V12 Group’s data appending services help you better understand your customers and cost effectively communicate with them using the appropriate direct marketing channel; email, direct mail, mobile or phone.
Contact The V12 group to get started with Data appending today
Selecting a Partner for Online Advertising Data Appending
The key to a successful online advertising campaign is getting the right offer in front of the right audience. It’s a two-step process. The first step is to accurately segment your audience, i.e. build accurate customer profiles to which you can match the features and benefits of your offer to create value for the customer. The second step is matching the audience segments in real time with the best prospect. For both of these steps the depth and accuracy of the customer data is a key factor in optimizing your response rates and return on marketing investment.
The importance working with a partner who owns the data
There are a lot of data service providers out there who can perform data appending to your consumer data file. Most seem to focus on the number of records in their database and the number of selection fields in each record. And those numbers are important. But what’s equally important is, “Do they own the data?” Because, if they’re resellers or aggregators, you can’t be sure how current it is. In today’s economy, accurate data on things like employment status and credit score can make a big difference on a prospect’s relevance to your campaign. You don’t want to serve an ad for a luxury automobile to someone who just got laid off, for example. Likewise, you don’t necessarily want to offer an unemployment counseling service to someone who’s already employed.
At V12 Group we own our entire consumer database and we refresh and verify it every 30 days. So, when you work with our robust data for a campaign, you know that you’re not paying for records that don’t fit your clients’ needs.
We give you control of the audience segmentation
When selecting an online data provider, ask them if they recommend their “pre-packaged” segments like “Soccer Moms,” where you may be buying a lot of fields and/or records that you may have no use for.
You’ve been working in the business long enough to know how to segment and add more intelligence that’s specific to your clients’ needs. Choosing “Soccer Moms” means you’ll be missing out on other important psychographic data like “eco-friendliness” if your client is selling recycled paper products. You want to work with a provider who lets you specify which deeper data you want.
At V12 you are in complete control of what data you buy. Our Audience Finder makes it easy for you to choose your specific audience segments and get an instant user count for your target audience.
The power of self-reported real-world data
Most importantly, you want a data services partner who not only has a rich set of online data, but also has the capability to overlay data from offline sources like catalog purchase and magazine subscription data, donor and charitable lists, public real estate transfer records, self-reported survey data etc. The right partner can help you do data appending with their robust profiles of hard to find segments that can turn into high yield campaigns. Through our partnerships with leading third party advertisers, V12 Group connects our offline data to over half of the 220 million individuals in the US. These individuals are mapped to 196 distinct audience segments, helping you target the right consumers online.
V12 Group has 208 million consumer data records with attributes including demographic, geographic, interests and lifestyle data. All of V12 Group’s data is triple verified, thus creating the most accurate offline database in the marketplace.
Data appending with real-world data, and then getting control of how you segment your target’s psychographic, geographic and demographic data, puts you in complete control of a very powerful online campaign. V12 Group is here to help you achieve your data-driven goals in a number of ways.
Contact us to boost the response to your online campaign with date appending by The V12 Group.
Imagine the power of data appending email, direct mail, mobile or landline data to your list.
Only do your data appending using premium data and leading edge technology from The V12 Group
Data Appending For ROI
data appending with high performance data can make the difference.
More media options, yet still only 24-hours in a day.
As more and more distractions enter the arena to compete for eyeballs and mindshare, the consumer is bound to adapt. Research indicates that your prospects have become extremely adept at filtering out communications to manage it in ways (and in time slots) that work for them. They can tell in an instant if an email is worth opening immediately, saving for later, or should go straight to the trash. Marketers who accept the changes in how consumers manage all the new competing media streams
Data appending Email, Mobile or Landline Phones and mail address – Multi-Channel marketing that works.
Our rich database allows you to better communicate to your targets with multi-prong campaigns which reach them at the right time with the right part of your message. For instance, during a very busy work day you might not want to reach someone with a long, logical argument pitching the advantages of your product. But if you could send them a brief SMS referring to a mailer or email which they can read in their own time, you’ll have a more respectful and more powerful interaction. But you can only do this if you append rich data to your list with V12 Group.
- Contact us and let us show you the data on how multi-channel marketing creates a higher return on your marketing investment than single channel communications.
Reach them the way they want to be reached.
Looking around, you likely know people who take days to respond to email, yet they love SMS. Others resist text messaging in favor of voice calls. Still others don’t answer their land-line and let it go to voice mail. (That would drive me crazy). Using V12 Group to manage your data appending means you can use multi-channel campaigns to learn which media is best for each and every target, then direct future contact through the way they prefer to hear from you.
Data Appending narrows your target audience, increasing your impact.
By letting us make your customer file more robust, you’ll reduce waste in printing, calling and postage and you will boost response rates. V12 Group will greatly reduce your customer acquisition and marketing costs.
V12 Group can work with any combination of our 260+ data fields including geographic, demographic, lifestyle, interest and behavioral information.
If you’re like most direct marketing companies, you’ll take the money V12 Group saves you and pour it back into your outreach. We can think of no more powerful way to spend it than a data appended multi-channel marketing campaign.
More information about V12 Group:
- 208,000,000 consumer records
(One of the largest consumer files in the industry) - 45,000,000 business records
- The above appended with postal, email, mobile and digital data
- 260+ selects to improve targeting
- 8 distinct audience categories
- Over 196 segments
Contact V12 Group for:
- Email Data
- Consumer Data
- Digital Data
- Mobile Data
- Business Data
- Email Marketing Services