Archive for Direct Marketing Data
Direct Marketing Data Finds the Opportunities in Any Economy
Don’t let the incessant doom and gloom in the news these days get you down. Yes, there is an economic downturn, but through the effective use of direct marketing data you can capture an increasing share of a declining market and do more with less at the same time. How do you do that? By working smarter and implementing tactics and strategies that increase the effectiveness of your direct marketing activities.
One easy way to work smarter is to partner with a direct marketing data services provider to enhance the data in your marketing lists for better profiling, segmentation and targeting.
The right direct marketing data services provider can help you enhance your direct marketing data lists
You should begin with data cleansing. If you’re like a lot of companies, the marketing team isn’t the only department that has accesses to the data – sometimes other departments even enter data – so your database is probably full of errors. A good direct marketing data services provider can help you to quickly clean up the mess with the following data cleansing processes:
- De-duping – removing duplicate records
- Moving data entered in the wrong field to the correct field
- Verifying postal addresses, e-mail addresses and phone numbers
- Correcting misspelled names, addresses, etc. where possible
When performed by the right direct marketing data services provider, data cleansing will cut down on the number of bounce backs, postal returns and wrong numbers which will give an immediate boost to your list performance KPI’s.
Once, you’ve cleaned up the errors your marketing database, the right direct marketing data services provider can enhance the data in your database through the data appending process.
Data appending is the process of adding data to your existing marketing list from an external data resource –typically provided by a direct marketing data services provider. Data appending has come a long way from the old days when direct marketing data services providers were basically list brokers who would license data from various sources like major retailers, publishers, etc., repackage it and used it to append their customer’s databases. Today, a good direct marketing data services provider can combine data from offline resources with on-line data to help you build comprehensive customer profiles that vastly improve the effectiveness of your online digital marketing campaigns to give you the competitive edge that so critical in a contracting economy.
Choosing the Right Direct Marketing Data Services Provider
Whether it’s B2C or B2B, it is important that your private label direct marketing data services provider has an expansive, multi-channel database that spans the postal, e-mail, phone and mobile domains. These are essential ingredients for direct marketing data services like customer profiling and data appending.
At V12, our multi-channel Consumer Database is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting including demographic, geographic, lifestyle, interests, and behavioral data.
Our multi-channel Business Database is one of the largest multi-channel B2B databases available. Like our Consumer Database, our B2B database is a hybrid file built from compiled and proprietary data sources. It combines postal, email and phone data, as well as more than 20+ selectors to improve targeting including firmagraphic and contact level demographic data.
Contact the V12 Group to learn more about how our suite of direct marketing data services can help you to increase the relevance and effectiveness of your direct marketing programs and improve your return on marketing investment (ROMI).
Direct Marketing Data as Value-Added Services for Boutique Advertising Agencies
If you’re a boutique ad agency whose sweet spot is small and medium-sized businesses, you’re probably painfully aware of the fact that it’s much easier and less costly to grow your business with your existing customers than it is to acquire new customers.
With the right private label direct marketing data services provider, in addition to your creative services, you can both simplify your client’s life with one-stop shopping for their direct marketing needs, as well as improve the results of their campaigns with current, information rich direct marketing data, as well as customer profiling and audience targeting services.
The timing is right to offer your clients more
You’ve probably noticed that, with an economic slowdown looming on the horizon, and with the staff reductions that most companies went through during the Great Recession, the folks in your client’s organization that you deal with on a day-to-day basis have more on their plates than ever before. They also need to deliver better results for less cost than ever before. Offering value-added marketing data services and analytics-based services that support your creative services will improve their results, drive more business for you and strengthen the bond you have with them.
You’re the right size to provide these advanced services
If you’re wondering, “why would they buy marketing data services from me?” The answer is quite simple… Because they trust you. Market research has shown that companies will consider new product or service categories from current vendors based on the trust that they already have using the vendors existing products or services. So, if you have existing happy customers and you’d like to expand your business with them, re-selling value-added marketing data services is a natural addition to your existing creative services line.
In addition, more and more companies are looking to streamline their operations by rationalizing their vendor eco-system. So, by offering them one-stop shopping for both their creative and direct marketing data services you’re not only solidifying your position in their vendor eco-system, but also increasing your share of their marketing budget.
Choosing the right private-label direct marketing data services provider
So, how do you choose the right private-label direct marketing data services provider? Well, in addition to the obvious, i.e. reliability of their IT infrastructure and delivery organization, and of course, financial stability, the key criteria are:
- Breadth and depth of data resources
- Data quality
- Data access interoperability
- License flexibility
Whether it’s B2C or B2B, it is important that your private label direct marketing data services provider has an expansive, multi-channel database that spans the postal, e-mail, phone and mobile domains. These are essential ingredients for direct marketing data services like customer profiling and data appending.
Not all direct marketing data providers are alike
At V12, our multi-channel Consumer Database is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting including demographic, geographic, lifestyle, interests, and behavioral data.
Our multi-channel Business Database is one of the largest multi-channel B2B databases available. Like our Consumer Database, our B2B database is a hybrid file built from compiled and proprietary data sources. It combines postal, email and phone data, as well as more than 20+ selectors to improve targeting including firmagraphic and contact level demographic data.
Contact the V12 Group to learn more about how our suite of private label database, direct and digital marketing services can give you the private label marketing data services you need to help your customers increase the relevance and effectiveness of their marketing programs and improve their return on marketing investment (ROMI).
Direct Marketing Data Value Add for Printers
If you’re a printing company who’s sweet spot is small and medium-sized businesses you’re probably painfully aware of the fact that it’s much easier and less costly to grow your business with your existing customers than it is to acquire new customers. With the right private label direct marketing data services provider, in addition to your printing services, you can both simplify your client’s life with one-stop shopping for their direct marketing data needs, as well as improve the results of their campaigns with current, information-rich direct marketing data.
You’ve probably noticed that in today’s “new economy,” or “new normal,” with the staff reductions that most companies went through during the Great Recession, your clients have more on their plates than ever before. They also need to deliver better results for less cost than ever before. Offering them value-added marketing data services that support your printing services will improve their results, drive more direct printing services business and strengthen the bond that you have with them.
If you’re wondering, “why would they buy marketing data services from me?” The answer is quite simple – because they trust you. Market research has shown that companies will consider new product or service categories from current vendors based on the trust that they already have using the vendors existing products or services. So, if you have existing happy customers and you’d like to expand your business with them, re-selling value-added direct marketing data services is a natural addition to your existing printing services line.
Choosing the Right Private-label Data Services Provider
So, how do you choose the right private-label marketing data services provider? Well, in addition to the obvious, i.e. reliability of their IT infrastructure and delivery organization, and of course, financial stability, the key criteria are:
- Breadth and depth of data resources
- Data quality
- Data access interoperability
- License flexibility
Whether it’s B2C or B2B, it is important that your private label direct marketing data services provider has an expansive, multi-channel database that spans the postal, e-mail, phone and mobile domains. These are essential ingredients for marketing database services like customer profiling and data appending. At V12, our multi-channel Consumer Database is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting including demographic, geographic, lifestyle, interests, and behavioral data.
Our multi-channel Business Database is one of the largest multi-channel B2B databases available. Like our Consumer Database, our B2B database is a hybrid file built from compiled and proprietary data sources. It combines postal, email and phone data, as well as more than 20+ selectors to improve targeting including firmagraphic and contact level demographic data.
In today’s highly mobile society postal addresses, e-mail addresses, landline and mobile phone numbers change frequently. People opt-in and opt-out of e-mail marketing lists on a daily basis. So, a private label marketing data services provider’s database must be up-to- date, the data must be current and spelled correctly, and the records should have a full spectrum of data beyond basic contact information.
At V12 Group, the CASS mail-ready score of our B2C database is 99.2% with over 260+ selects that can be used for targeting, and our B2B database has been DPV confirmed to have 99% deliverable addresses.
It is important that the data access and delivery methods are compatible with your and your customers CRM and other data driven systems. At the V12 Group, we provide our clients with access to the data in an operating format that best suits their operating infrastructure including access via: API, FTP, jump drive, look-up basis or a combination of these. we are also extremely flexible to give you access to the amount of data that you need (anywhere from the entire database to specific sections, like all e-mail addresses in a specified region or category, for example) over a certain period of time, and for specified uses (like modeling, appending, mailing, etc.) for a negotiated rate. Our rate structures include: monthly/quarterly fixed fee, CPM rate on a usage tier tied to a threshold, or a blend that flexes to accommodate your particular budget/usage scenario.
Contact the V12 Group to learn more about how our suite of private label database, direct and digital marketing services can give you the private label direct marketing data services you need to help your customers increase the relevance and effectiveness of their marketing programs and improve their return on marketing investment (ROMI).