Archive for Marketing Database Company

Marketing Database Company Helps Expand the Depth of your Consumer Knowledge

If you’re like a lot of older Marketing Managers, i.e. you started your marketing career in the analog days, you probably remember the days when a marketing database company was basically a list broker who licensed data from various sources like major retailers, publishers, etc., and then repackaged it and rented it to marketers. Today, in the early days of digital marketing, information technology has enabled a marketing database company to add wide range of value added marketing data services to their service portfolio.

At V12 Group, we combine the analog and digital worlds by combining data from offline resources with data from online resources to build comprehensive customer profiles that will vastly improve your audience segmentation and the effectiveness of your on-line advertising campaigns. There’s an incredible amount of rich data out there in offline resources that many of today’s digital marketing database companies ignore, but at V12 Group we are able to map that off-line “real world” demographic, lifestyle and purchase data into privacy compliant data segments.

For example, two of the most common offline sources: catalog and magazine subscriber databases, and household and county deed records. Catalog and magazine subscriber lists are an incredibly rich source of consumer data. Knowing what publications a consumer reads and what items they purchase from catalogs can provide a high degree of insight into a consumer’s needs and buying habits which would enable you to not only make inferences about what products they were likely to buy, but also whether or not they would be likely to purchase online purchase or in store. Armed with that knowledge you could create online offers tailored to a consumers needs with discount codes for on-line purchases or coupons for in store purchases.

So, if you are looking for a marketing database company to help you improve your customer profiling and segmentation to increase the effectiveness of your campaigns, you should consider looking for a database marketing company with ability to combine data from various off-line and on-line sources.

Contact the V12 Group to learn more about how you can harness the power of combining offline and online data to enhance your customer profiling and audience segmentation.