Archive for Mobile Marketing Solutions
Mobile Marketing Solutions Improve Customer Loyalty with Mobile Apps
With the explosion in mobile and smartphone sales and the migration to 3GF and 4G, more and more consumers are doing things on their smart phones that they used to do on their PCs. According to Morgan Stanley, in the next 5 years more people will connect to the internet via mobile than by PC. This gives B2C marketers an opportunity to connect and build brand equity and loyalty with prospects and customers in a wide variety of contexts that are extremely convenient and engaging for the customer. This is also conducive for cross-selling and up-selling.
For example, take a mobile app recently launched by prescription giant Medco Health Services and profiled in a recent article on MobileMarketer.com. The Medco application provides a patient’s information that is personalized to their pharmacy benefit plan and has their medication history on file. When a consumer downloads the app, they see pricing and other information that is relevant to their healthcare plan. Their medication history is integrated with the program to run safety checks and help avoid harmful drug interactions. Now, imagine how a retail pharmacy chain could develop a similar app and extend it by appending data on the customer’s non-prescription purchases, as well as online and offline lifestyle and behavior data that can be appended in real-time through a licensing agreement with a marketing data services provider.
Mobile apps – marketing solutions that bolster cross selling and up-selling
Using the data and incorporating mobile couponing, the app could make recommendations for cross-sells and up-sells the same way that sophisticated e-marketers like Amazon.com do. These recommendations could include health tips and other information relevant to the customer’s health and lifestyle. And all of this would be done at great convenience to the customer, at a time and in a context that the customer has decided that they are in a mood to buy.
The combination of providing the customer with information important to their health, making it easy to buy, and saving them money will have a significant positive impact on customer loyalty.
Marketing solutions for mobile depend on great data. We can help
The foundation of a mobile marketing solution like this is a good customer database and a solid relationship with a consumer data provider who can provide you with a real-time feed overlay data, and also a good solid list of prospects.
At V12, our multi-channel Consumer Database is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting including demographic, geographic, lifestyle, interests, and behavioral data.
Contact the V12 Group to learn more about how our suite of data appending, direct and digital marketing services can help you increase the relevance and effectiveness of your mobile marketing programs and improve your return on marketing investment (ROMI).
The V12 Group’s mobile marketing services begin with data appending, direct and digital marketing services. Learn more here.
Get higher ROI from your mobile marketing solutions with The V12 Group’s powerful data
Effective mobile marketing solutions start with The V12 Group
Mobile Marketing Solutions Using Social Networking
Mobile marketers are learning that when it comes to creating a highly engaging mobile marketing campaign you don’t have to do it alone. For such engaging mobile marketing solutions, you can use existing social networks like Foursquare, Twitter, and Facebook for some of the heavy lifting. A recent article on mobilethinking.com profiles a recently launched campaign by food manufacturer McCormick & Co. that uses Foursquare as the cornerstone of the campaign and Facebook and Twitter to spread the word.
Integrated mobile marketing solution exemplified by McCormick’s “Masters of the Grill” campaign
McCormick produces spices, sauces, marinades and dips. Their “Masters of the Grill” campaign, a marketing solution based in mobile and social media, was designed to engage with consumers while they are grilling. Consumers join the campaign by setting up their backyard as a place in Foursquare, and then checking-in to their backyards on Foursquare whenever they grill. After they check-in, they can win badges, enter a sweepstakes, and compete for the honor of being the Mayor of the Grill or the Mayor of McCormick’s HQ location in Hunt Valley, Maryland.
In the course of these interactions, McCormick can introduce the consumers to new seasonings and grilling techniques while at the same time capturing valuable behavioral data to strengthen their customer profiles. Results of the contests are posted on a Facebook page where there are additional opportunities for consumers to interact with the McCormick brand by posting recipes and photos, as well as create personalized Facebook circles. Coupons can be delivered to the consumers via Foursquare’s coupon functionality.
So as you can see, by integrating mobile marketing with social networks McCormick has significantly extended the power of mobile marketing solutions well beyond just engaging consumers through their smartphone. The “Masters of the Grill” campaign engages consumers with highly relevant content and promotions at a time when they are extremely receptive because they are in the midst of two of their favorite activities: grilling / eating comfort food, and sharing their experiences with their friends.
The ROI of Mobile Marketing Solutions
Now, just think about all of the points of interaction in a campaign like this, and all the data you can collect at the points of interaction. The potential is incredible because you can collect behavioral data, transactional data through tracking coupon redemptions and demographic data. But, how can you turn all of that data into better customer profiles, a competitive edge and a more effective mobile marketing solution? That’s where the V12 Group comes in.
It’s essential that your consumer data list contains postal, email, phone, and mobile data. But postal, email, phone and mobile data is not always so easy to compile and that’s where V12 Group’s data appending, data licensing and e- mail data services come in. We offer a wide range of marketing data services that range from Marketing Intelligence, including customer profiling, modeling and analytics, as well as Data Management services that span range from data cleansing and appending to end-to-end Data Management as a Service (DMaaS).
Contact the V12 Group to learn more about how our suite of marketing data and data management services can help you increase the relevance and effectiveness of your mobile marketing solutions and improve your return on marketing investment (ROMI).
The V12 Group’s mobile marketing solutions begin with data appending, direct and digital marketing services. Learn more here.
Get higher ROI from your mobile marketing solutions with The V12 Group’s powerful data
Effective mobile marketing solutions start with The V12 Group
Mobile Marketing Solutions – Mobile Apps Engage Younger Generations
Some interesting statistics published by mobilethinking.com point out that there are now over 5.3 mobile subscribers globally, which is about 77 percent of the world’s population. Here in the US a survey posted by Digital Trends on online marketing trends.com shows, as of March 2011, 228 million mobile phone users with 83.2 million web users. With the explosion in mobile and smartphone sales and the migration to 3GF and 4G, the mobile marketing solution of mobile apps is becoming more and more popular particularly for the retail and entertainment industries.
For example, you all know how men love to buy, but hate to shop. Retailers are deploying highly engaging apps that let men shop from the convenience of their smart phones and either order online or quickly pop into the retailer’s store and pick up their purchases. A good example is Old Navy’s new interactive mobile marketing campaign profiled on MobileMarketer.com. The campaign targets men between the ages of 25 and 35 because of their high rate of mobile usage and greatly simplifies the shopping experience by enabling them to browse and try on different combinations of garments from the convenience of their smart phone. They don’t have to bring their wife or girlfriend to the store with them which eliminates the risk of them having to accompany her to the women’s department and stand around holding her purse while she tries on clothes.
The highly engaging mobile site offers a 25% off coupon that users can redeem from their phone at the checkout. The campaign includes print ads in Maxim magazine with a QR code that take users directly to the mobile Web site and in-store signage with the QR code will also be deployed. In addition, videos are posted on Facebook, YouTube, and a video gallery on the mobile site. All of the campaign elements are designed to drive people to the mobile site where they can shop and interact with the brand.
Mobile apps – marketing solution enhanced by comprehensive data
One could even extend the functionality and impact of a mobile marketing solution like this by using additional data, like data in a CRM database on that particular customer on recent purchases, lifestyle data gathered by data appending, or aggregate data to make suggestions the same way that sophisticated e-marketers like Amazon.com do. Now the thing to keep in mind is that the foundation of a mobile marketing solution like this is a good solid consumer marketing list. It’s essential that your consumer data list contains postal, email, phone, and mobile data. But postal, email, phone, and mobile data is not always easy to compile and that’s where V12 Group’s data appending, data licensing, and e-mail data services come in.
At V12, our multi-channel Consumer Database is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting including demographic, geographic, lifestyle, interests, and behavioral data.
If you’re looking for mobile marketing solutions, contact the V12 Group to learn more about how our suite of data appending, direct and digital marketing services can help you increase the relevance and effectiveness of your mobile marketing programs and improve your return on marketing investment (ROMI).
Get mobile marketing solutions from the company with high-performance data and data technology – The V12 Group
Get higher ROI from your mobile marketing solutions with The V12 Group’s powerful data
Effective mobile marketing solutions all start with data appending and data enhancement
Mobile Marketing Solutions Under New Government Scrutiny
NEWS FLASH: Government Regulation Coming to Online Advertising
Online Privacy Bill Introduced in the Senate
On May 9th, US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill that stipulates the creation of a Do Not Track mechanism which would permit consumers to opt-out of behavioral tracking both online and on mobile devices. Under the Do Not Track Online Act of 2011, the Federal Trade Commission has the authority to set the requirements for the mechanism and penalize companies that violate consumers’ choice to opt-out. State attorneys general could prosecute violating entities with civil penalties that could reach $16,000 per day for every day that a company is in violation, with aggregate penalties up to $15 million. Under the act companies would, however, be allowed to gather certain consumer information needed in order to accommodate an individual for a requested service.
These changes will affect any company who uses mobile marketing solutions to reach consumers
The online advertising industry may be looking at increased scrutiny and enforcement of online privacy laws, and probably increased visibility, in terms of press coverage of violations.
Some may argue that this is Big Brother coming after the online advertising industry, and others would argue that the government is trying to protect consumers from Big Brother. But, the bottom line here is that as online advertisers, if we want to continue to collect online behavior data and build email lists then we must find ways to engage our list members in dialogue, and not only being transparent about what happens with their data, but also educating them about the benefits to them of opting into our lists and allowing us collect their online behavioral data. At the V12 Group, we offer just these kinds of valued mobile marketing solutions.
Mobile marketing solutions that add value to your consumer relationships
We look at the enactment of the Do Not Track Online Act of 2011 as an opportunity to get closer to our list members and build trust. The main way we solve this is by making your communications highly personalized and relevant to them. Data-rich consumer marketing lists and business marketing lists that enable more granular customer profiling and audience segmentation mean you can send marketing messaging that’s of high value to your mobile targets. Our online behavioral data solutions also make your mobile marketing more effective.
Contact V12 Group to learn more about how services like Data Appending, Data Licensing, Audience Segmentation and other marketing data services can help you to improve the results of your online marketing activities despite the increase in government regulation.
Get mobile marketing solutions from the company with high-performance data and data technology – The V12 Group
Get higher ROI from your mobile marketing solutions with The V12 Group’s powerful data
Effective mobile marketing solutions all start with data appending and data enhancement
Mobile Marketing Solutions – If You Have an App, You Have an In
Not so long ago mobile smart phones made the leap from being the plaything of early adopters to becoming a mainstream technology platform. What was once the sole domain of digital outlets like desktop and laptop computers is now ubiquitous as wallets and purses. While this gives marketers great opportunities to reach new customers. It also presents additional challenges.
Mobile Marketing Solutions for a Mobile Target Market
The opportunities lie in the ability to engage with customers in ways that marketers only dreamed of just a decade ago. At the turn of the millennium, it was science fiction to deliver an ad based on geography or proximity to a store. It was wishful thinking to hope that consumers would be tied to a single media outlet 24 hours a day.
And the challenges? Mobile marketing is yet another voice in an already crowded media landscape. And getting the attention of your target requires marketing solutions that are unique to a mobile target. It calls for finding precisely your target market; developing the apps and messages most relevant to them; and then finding a way to interact with them in a way that engages, informs and entertains.
This is where V12 Group can help. Our mobile database is one of the largest – and most verified – in the direct marketing industry. Using our proprietary data, you’ll be able to not only reach the mobile users you’re looking for, but you’ll also gain a clear understanding about what exactly to say to them. And how they’re looking to interact.
Our data consists of:
- 80 million triple verified users
- New records added monthly
- With over 300 fields of information
- Limited to targets 18 years and older
The proven success and unmatched integrity of our mobile data means that our customers are spending your marketing dollars smarter – and getting more mileage from every impression they make.
Contact the V12 Group to find mobile marketing solutions that will get you in front of your mobile target.