Archive for sms mobile marketing
SMS Mobile Marketing, Capitalize on the Texting Craze
SMS mobile marketing, along with web and email based mobile marketing, has become an incredibly hot communications channel for many digital marketers. Everybody is texting these days: teens, adults, even grandparents are texting on a regular basis. Just think about it. You see people texting everywhere, even when they are driving.
In 2010, 34% of US adults with cell phones reported receiving SMS alerts, and for teens, texting has replaced email and even voice communications. Some members of the younger generation would rather text than talk. So, it makes sense that SMS mobile marketing can be quite productive for digital marketers. If you’re in a business that depends on consumer transactions and promotions like coupons, you should seriously consider adding SMS mobile marketing to your media mix. It’s quick and easy to get started and it’s a great way to increase in-store traffic and coupon redemption, as well as customer acquisition and retention.
SMS mobile marketing techniques, alerts and subscriptions
An easy way to get started with SMS mobile marketing is through alerts and subscriptions. This is where you use SMS messages to engage prospects and customers in an ongoing dialogue wherein you build brand equity and loyalty by proving information that the customer or prospect feels is valuable. For example, a fishing tackle shop could offer high tide alerts, or alerts when the fish are running, like texting, “Blues are running off the Barnegat Inlet. Reply BUNKER to a coupon for 20% off on bait fish.” Or a marina might text, “Unusually high tide expected. Come in and check your mooring.”
Of course, you need to get customers and prospects to sign up for your SMS mobile marketing alerts and that’s where both SMS mobile marketing and email marketing come in handy. In today’s hyper-competitive marketplace audience segmentation is an essential ingredient in any successful email and SMS mobile marketing campaign. The level of granularity in audience segmentation (enabled by database and CRM technology, as well as the access to data provided by the internet), combined with the simplicity, speed, functionality and cost effectiveness of email and SMS mobile marketing will enable you to go well beyond the response rates that you’ve been getting from your current direct marketing efforts.
Let us data append your existing files with our mobile database
The V12 Group can add tremendous value to your existing customer file by appending your data to our mobile database of over 80 million triple verified users. Now you’ll be able to reach a more well-defined audience with a targeted approach to increase cross-selling/up-selling opportunities and drive customer retention.
- Drive a higher return on your marketing investment by utilizing one of the fastest growing marketing channels
- Many customers have a preferred channel of communication resulting in a higher propensity to respond and take action
- You can see the results from mobile communications almost immediately
The size, composition and way we manage our list cannot be matched.
- 80 million triple verified users
- New records added monthly
- Over 300+ fields of information
- Data consists of 18 year olds and older
Click here to learn more about how we can help to drive a higher return on your marketing investment through improved audience segmentation and utilizing one of the fastest growing marketing channels –SMS mobile marketing.
Get started in SMS mobile marketing today with The V12 Group
You’ll see almost immediate results from your SMS mobile marketing campaign
SMS Mobile Marketing, A Great Addition to Any Digital Marketer’s Arsenal
SMS mobile marketing brings a communications channel to the table that is incredibly enticing and sticky, particularly for younger audience demographics. SMS mobile marketing can be used to achieve several key marketing objectives including:
- Customer acquisition and retention
- Brand awareness and loyalty
- CRM database building
- Facilitating interactive engagement with your (or your client’s) brand
SMS mobile marketing is a powerful tool that can help you to leave your competitors in the dust by integrating it into your existing marketing mix. When used as part of a multi-channel marketing campaign SMS mobile marketing can tie communications channels and technologies together in a unique way creating a synergistic effect that can significantly impact consumer engagement with your campaign and your brand.
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V12 Group’s Mobile Marketing fact sheet
An example of SMS mobile marketing at work
A good example of this is how beverage companies like Coke put SMS codes for contests in their ads and on their cans and in their bottle caps. Customers win prizes by texting the code numbers or entering them into a micro site where they register with their name and contact information. The codes are good for instant prizes and also points that customers accumulate in accounts that are set up when they register on the microsites. Customers are driven to the microsites by a combination of responses to their text messages with the contest codes, as well as print, online and TV advertising. There might even be different microsites for different customer segments.
Once the customer has registered on the microsite, the company can gather both demographic and behavioral data about the customer and additional interesting data on the distribution and usage of their products.
Getting started with SMS mobile marketing
Simple SMS mobile marketing campaigns are easy, quick, and relatively inexpensive to implement. More sophisticated SMS mobile marketing campaigns are also relatively quick and easy to implement. You can start with a simple SMS mobile marketing campaign and then move up the food chain as your ROI on SMS mobile marketing increases.
Contact the V12 Group to get started in SMS mobile marketing
Our mobile data allows you to develop and expand your marketing touch pointswith mobile, collections and skip tracing.
- 80 million triple verified users
- New records added monthly
- Over 300+ fields of information
- Data consists of 18 year olds and older
Click here to learn more about how V12 Group can help you expand your marketing touch points with SMS mobile marketing our mobile marketing data services.
Or click here to contact us and get started with SMS mobile marketing right away.
SMS mobile marketing is the latest “hot” communications channel for digital marketers
Looking for a great way to increase in-store traffic and coupon redemption, as well as customer acquisition and retention? Try SMS mobile marketing with The V12 Group.
Contact us to discuss SMS mobile marketing
SMS Mobile Marketing, an Exciting Addition to Agency Arsenal
SMS mobile marketing, along with web and email based mobile marketing, is rapidly becoming the Holy Grail for many digital marketers. There are several key reasons.
SMS mobile marketing brings a communications channel to the table that is incredibly enticing and sticky for several audience demographics. SMS mobile marketing impacts several key marketing objectives including:
- Customer acquisition and retention
- Brand awareness and loyalty
- CRM database building
- Facilitating interactive engagement with your (or your client’s) brand
Typical SMS mobile marketing functionality available today includes:
- SMS alerts and subscriptions with CRM segmentation
- Promotional text messages
- Mobile coupons with redemption codes
- Quizzes, polling and voting
- Instant win & sweepstakes contests
- On-package promotions and code redemption
- Consumer data gathering
- Links to mobile web sites
- Mobile enabled broadcast advertising
- Click-to-call
And finally, when used as part of a multi-channel marketing campaign SMS mobile marketing can tie the communications channels and technologies together in a unique way creating a synergistic effect that can significantly impact consumer engagement with your campaign and your brand. Perhaps the best example of how SMS mobile marketing can be used to increase the effectiveness of a multi-channel campaign is the 2008 Obama presidential campaign.
The 2008 Obama presidential campaign was able significantly outpace the McCain campaign through innovative use of the internet and mobile technologies. They used SMS alerts to drive traffic to their mobile web site where they:
- Captured email addresses with banners offering white papers
- Delivered multi-media content (images, audio and video), as well as real-time information and news content from the campaign’s main web site
- Invited visitors to opt-in to the campaign’s SMS alert services and join other campaign activities
- Enabled visitors to send personalized SMS text messages to friends directing them to the mobile site
- Solicited campaign fund contributions
The campaign was able to quickly do opinion research by using SMS to poll campaign supporters. They also used SMS responses to trigger emails and SMS messages based on key words and geographic data. This innovative use of SMS mobile marketing and other technologies is what enabled the Obama campaign to achieve record setting levels of campaign funds and leave the McCain campaign in the dust.
Getting Started With SMS Mobile marketing
You too can leave your competitors in the dust by integrating SMS moblie marking into your existing marketing programs. Simple SMS mobile marketing campaigns are easy, quick and relatively inexpensive to implement. More sophisticated SMS mobile marketing campaigns are also relatively quick and easy to implement. You can start with a simple SMS mobile marketing campaign and then move up the food chain as your ROI on SMS mobile marketing increases.
Contact us to learn more about how we can help you expand your marketing touch points with SMS mobile marketing our mobile marketing data services.
Get started with SMS mobile marketing today
The V12 Group can add tremendous value to your client’s existing customer file by appending their data to our mobile database of over 80 million triple verified users. This is what powers SMS mobile marketing.
Agencies: Start offering your clients SMS mobile marketing campaigns as an add-on to their existing outreach
SMS Mobile Marketing Takes Off in 2011.
Consumer and enterprise mobility is predicted to be one of the fastest growing segments in information technology for 2011, and SMS mobile marketing, along with web and e-mail based mobile marketing are rapidly becoming a valuable consumer touch point for many digital marketers. Consider these statistics:
- The global number of mobile phone subscribers passed the 5 billion mark in 2010
- Global smartphone shipments grew at a blistering 67% in 2010 and in the US 27% of mobile subscribers use smartphones
- 34% of US adults with cell phones received SMS alerts in 2010
- E-bay mobile transactions grew from $400 million in 2009 to almost $2 billion in 2010
- The US mobile marketing spend will break the $1B barrier in 2011
SMS mobile marketing tactics range from simple opt-in alerts and coupons to sophisticated smart mobile campaigns with alerts, couponing, etc., based on location data, and/or data from external feeds like weather and news, or profile data resident in CRM systems.
Pizza anyone?
SMS mobile marketing is easy to integrate into traditional single and multi-channel campaigns using short codes. Short codes are special telephone numbers issued by telcos that are considerably shorter and easier to remember than full 10 digit phone numbers which comes in really handy when used in radio spots and out of home. So for example, a local restaurant could place “Text PIZZA to 34412” to get a coupon good for 10% off any pizza or dinner” in their ads on local billboards and in local radio spots, as well as their ads in the local newspaper and cable TV network.
Simple SMS mobile marketing campaigns are easy, quick and relatively inexpensive to implement. More sophisticated SMS mobile marketing campaigns are also relatively quick and easy to implement. You can start with a simple SMS mobile marketing campaign and then move up the food chain as your ROI on SMS mobile marketing increases.
Typical SMS mobile marketing functionality available today includes:
- SMS alerts and subscriptions
- Promotional marketing texts
- Mobile coupons with redemption codes
- Quizzes, polling and voting
- Instant win & sweepstakes contests
- On-package promotions and code redemption
- Consumer data gathering
- Links to mobile web sites
- Mobile enabled broadcast advertising
Many SMS mobile marketing software packages and service providers offer the option of linking SMS mobile marketing messages to location data, external data feeds and CRM data. Using key words and short codes, like “Text SPECIALS and your Zip Code to 45456” could trigger an SMS message with a weather and location relevant coupon. So for example, a national hardware retailer could deliver SMS coupons good for a discount on snow shovels and rock salt in geographic areas where snow is in the forecast, and discount coupon for air conditioners in regions where the temperature is over 80 degrees.
Linking an SMS mobile marketing campaign to CRM data enables SMS segmentation as granular as what you have in your CRM system. Segmented and feed-based SMS mobile marketing coupon delivery increases in-store traffic and coupon redemption, as well as customer acquisition and retention.
Getting Started With SMS Mobile marketing
Getting started with SMS mobile marketing is easy. There are a number of SMS mobile marketing software packages on the market, and there are also SMS mobile marketing service providers if you don’t want to manage the IT aspects yourself. You’ll also need a reliable source of mobile data, like V12 Group.
At V12 Group our mobile database has unique advantages, including:
- Over 80 million triple verified users
- 300+ fields of information
- New records added monthly
- Data on those age 18 and above
Mobile Data Appending for higher ROI
The ability to append data to mobile information is truly rare in this industry. The advantages are the ability to communicate in a more precise way with your segments, cross-selling and up-selling opportunities, and the opportunity to use a multi-channel approach increasing the likelihood of contact.
Contact us to learn more about how we can help you expand your marketing touch points with our SMS mobile marketing data.