Mobile Marketing Campaigns Become Mainstream

mobile marketing campaigns Mobility is the new frontier of information technology. Mobile applications are popping up in almost every facet of our professional and personal lives. Wherever you go you see people interacting with each other and applications on their mobile devices.

In fact, smartphones and other mobile devices, like the iPad and other tablets, have become virtually ubiquitous. So, it should come as no surprise that, driven by this explosion of mobile devices, mobile marketing campaigns have become as sophisticated as traditional on-line campaigns.

Some noteworthy 2011 mobile marketing campaigns highlighted in a recent article on mobilemarketer.com include:

Range Rover’s Evoque – mobile marketing campaign used a banner ad to drive traffic to a mobile microsite with many of the same type of features and functions that can be found on a full scale automotive web site. For example, the viewer can move the view point around just like they’re walking around it. They can “build their own” car. And they can get a sense of how it performs under different conditions. All in all, this is a very robust mobile experience.
Kellogg’s Crunchy Nut cerial – used QR codes and SMS short codes on the cereal box to drive more than 40,000 scans and 6,000 texts during a recent cereal promotion.
McDonald’s and P&G – are running mobile ads within the Pandora iPhone app

Mobile marketing campaigns will continue to grow in both sophistication of interactive functionality, as well as popularity. But it’s important to note that to be really effective in today’s B2C marketplace, mobile marketing campaigns should be just one component of a multi-channel marketing strategy. Mobile marketing campaigns are a great way to reach out and engage customers, but it’s just the beginning.

Once you get their basic contact information you need to learn more about them so that you can personalize your communications. You can do that through interactive mobile marketing campaigns and on-line conversations, as well as working with a marketing data services provider to append demographic and behavioral data to the file.

Look for a marketing data services provider who can append your mobile e-mail marketing list from a database that is a hybrid file built from both compiled and proprietary data sources. Also, make sure they combine postal, email, phone and mobile data, as well as at least 250+ selectors including demographic, geographic, lifestyle, interests, and behavioral data to improve targeting.

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Tagged as: Data Appending, mobile marketing campaigns

Mobile Marketing Campaigns Become Mainstream

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