In today’s fast paced, hyper-competitive marketplace, quality and speed-to-market are essential to superior results and a healthy return on marketing investment (ROMI).
But, as you may have experienced, working with multiple vendors across your marketing supply chain can not only be extremely cumbersome but also leave you vulnerable to errors and finger pointing. What you really need is action and results. Put simply, what you need is one data vendor that can provide you with a complete marketing data services eco-system (beyond just straight data services) that you can use to augment your in-house capabilities on a pay-per-use basis.
A good, full service data vendor should be capable of providing you with a complete suite of marketing database services that spans your entire direct marketing supply chain from strategic planning to post campaign analysis. These services should include:
- Customer profiling
- Audience segmentation and targeting
- Modeling and analytics
- Database design and maintenance
- Campaign planning
- Email marketing services including:
- Email creative and design
- Email blasting
- Marketing data services including:
- Data Structure verification
- Data cleansing
- Data appending
- Data management
In addition, some of the more sophisticated data vendors have developed solutions tailored to specific industries like: automotive data, banking, insurance, and health care, to name a few. These solutions typically have customer profiles, modeling, and analytics built on an industry database that the data vendor has compiled, as well as the data vendor’s experience in the industry.
Beyond the role of data vendor
At V12 Group we are focused on helping clients deliver relevant direct marketing communications that improve campaign performance and return on marketing investment. Based on research and experience we have developed marketing data services solutions for the following industries:
- Automotive
- Credit Card
- Insurance
- Retail
- Ad Agency
- Call Center
- Printer
- Travel/Hospitality Marketer
- Ad Server
We also offer a complete range of marketing database services that spans your entire direct marketing supply chain from strategic planning to post campaign analysis including data acquisition and analysis, data appending, and customer profiling as well as email creative, design, and execution.
Contact the V12 Group to learn more about how our suite of database, direct, and digital marketing services can help you increase the relevance and effectiveness of your marketing programs and improve your return on marketing investment (ROMI).
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