Welcome to V12 Group's Blog. Stay up to date with industry trends, the latest news, tips and marketing best practices to ensure success.
SMS mobile marketing, along with web and email based mobile marketing, has become an incredibly hot communications channel for many digital marketers. Everybody is texting these days: teens, adults, even grandparents are texting on a regular basis. Just think about it. You see people texting everywhere, even when they are driving.
In 2010, 34% of US adults with cell phones reported receiving SMS alerts, and for teens, texting has replaced email and even voice communications. Some members of the younger generation would rather text than talk. So, it makes sense that SMS mobile marketing can be quite productive for digital marketers. If you’re in a business that depends on consumer transactions and promotions like coupons, you should seriously consider adding SMS mobile marketing to your media mix. It’s quick and easy to get started and it’s a great way to increase in-store traffic and coupon redemption, as well as customer acquisition and retention.
An easy way to get started with SMS mobile marketing is through alerts and subscriptions. This is where you use SMS messages to engage prospects and customers in an ongoing dialogue wherein you build brand equity and loyalty by proving information that the customer or prospect feels is valuable. For example, a fishing tackle shop could offer high tide alerts, or alerts when the fish are running, like texting, “Blues are running off the Barnegat Inlet. Reply BUNKER to a coupon for 20% off on bait fish.” Or a marina might text, “Unusually high tide expected. Come in and check your mooring.”
Of course, you need to get customers and prospects to sign up for your SMS mobile marketing alerts and that’s where both SMS mobile marketing and email marketing come in handy. In today’s hyper-competitive marketplace audience segmentation is an essential ingredient in any successful email and SMS mobile marketing campaign. The level of granularity in audience segmentation (enabled by database and CRM technology, as well as the access to data provided by the internet), combined with the simplicity, speed, functionality and cost effectiveness of email and SMS mobile marketing will enable you to go well beyond the response rates that you’ve been getting from your current direct marketing efforts.
The V12 Group can add tremendous value to your existing customer file by appending your data to our mobile database of over 80 million triple verified users. Now you’ll be able to reach a more well-defined audience with a targeted approach to increase cross-selling/up-selling opportunities and drive customer retention.
The size, composition and way we manage our list cannot be matched.
Click here to learn more about how we can help to drive a higher return on your marketing investment through improved audience segmentation and utilizing one of the fastest growing marketing channels –SMS mobile marketing.
Related posts:
