January 2012 Issue
  Product Spotlight
Purchase Consumer and Business Lists on ListSelector.com

V12 Group List Selector provides instant online access to one of the direct marketing industries largest Consumer and Business Databases. Available 24/7, listselector.com provides easy access to email and postal counts as well as the ability to place orders online. All demographic and firmagraphic selects you need to produce a successful campaign. Learn more.
Email Marketing Made Easy

At Email Scientists, we focus on the marketing (email design, consumer data and deployment) so you can focus on your business.

We make it easy for you and your business to reach new customers in your area with our 73 Million subscriber email database and email template designer (no coding or HTML knowledge necessary!). Learn more.
Turn offline Consumers into Targetable Audiences.

With V12 Group's Audience Finder, map offline demographic, lifestyle and purchase data into privacy compliant data segments. With eight distinct audience categories and 300+ segments, V12 Group can help you reach the most relevant audience for any consumer-focused campaign. Our unique blend of the most accurate and up-to-date data, combined with our wide reach has increased ROAS for both brand and direct response campaigns alike. Learn more.
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Minimizing Email Opt-Outs in 2012

Attrition rates for email marketing lists will continue to challenge marketers well into 2012. The never-ending battle to forge past advancing spam filters, engage recipients and maintain subscribers just add to the email wars. The DMA estimated that marketers spent $1.6 billion on Can-Spam compliant commercial email in 2011. That number will likely increase for 2012 so the focus on email marketing and keeping recipients happy will be paramount in helping to maintain an arsenal of valuable opt-in email addresses.

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5 Tips for Writing Effective Email Copy

Content development is a critical success factor to creating effective email campaigns. Your target audience needs to immediately comprehend your message and understand the benefit of taking action in the first paragraph of copy. Email marketing programs that pair compelling content with a specified frequency helps drive revenue and strengthens customer relationships, as well as improves branding efforts.

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Data Licensing: F.A.Q's.

Data has always been the linchpin to success in any marketing campaign. As we move further into the 21st century—watching both consumer and business media consumption trends evolve rapidly while customers' high expectation levels drive stiff competition—the ability to obtain and leverage quality data at an economical price is becoming even more of a critical factor.

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Contact V12 Group: 1.866.842.1001 | info@v12groupinc.com
Utilizing a highly respected data repository, V12 Group delivers relevant on-line and off-line direct marketing
communications that improve campaign performance and return on marketing investment.

1.866.842.1001 | info@v12groupinc.com | 141 West Front Street, Suite 410, Red Bank, NJ 07701
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