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The role played by ad agencies has grown significantly more complex and result oriented over the past few years. With the advancements of online and digital marketing blurring the roles of traditional and digital agencies, ad agencies are transforming themselves to work effectively across broader aspects of the marketing eco-system. This shift has placed greater pressure on ad agencies to control all critical success factors of marketing which in-turn creates vendor management issues. V12 Group provides a suite of offerings that address the top issues facing agencies and their clients in 2012. These offerings can be marketed in a private-label or transparent manner, collectively providing ad agencies with the ability to better address their client needs and differentiate their firms while also developing incremental revenue streams and simplifying vendor management.

Solutions Tailored to the Ad Agency Industry

• Customer Profiles: V12 Group has significant experience developing customer profiles of each segment in client's customer bases. This insight into customer preference and behavior allows ad agencies to develop segment specific creative imagery, messaging and calls to action to ensure the right message goes to the right person. Ultimately ensuring marketing expense is focused on the right target.


• Data Enhancement: V12 Group uses a combination of list hygiene, data enhancement and append services to update all your customer touch points, including postal, email, phone and mobile. V12 Group's data enhancement helps eliminate duplicate records, and add missing or incomplete information to your existing business or consumer databases for better targeting and improved accuracy.


• Acquisition Email Marketing: With today's email inbox competition, merely delivering your email does not result in success - instead, you need to deliver relevant and creative email to your audience. V12 Group combines target audience, creative, call to action and campaign deployment and test each until we identify the right approach to that element. Typically testing will use 10 - 15% of total target audience. Upon identifying the highest performing combination we market to the remainder of the target audience. Result: Relevant campaigns that drive high response.


• Business Data: Our multi-channel Business Database is a hybrid file built from compiled and proprietary data sources and combines postal, email, and phone data, as well as more than 20+ selects to improve targeting. This includes firmagraphic and contact level demographic data.

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