The role played by ad agencies has grown significantly more complex and result oriented over the past few years. With the advancements of online and digital marketing blurring the roles of traditional and digital agencies, ad agencies are transforming themselves to work effectively across broader aspects of the marketing eco-system. This shift has placed greater pressure on ad agencies to control all critical success factors of marketing which in-turn creates vendor management issues. V12 Group provides a suite of offerings that address the top issues facing agencies and their clients in 2010. These offerings can be marketed in a private-label or transparent manner, collectively providing ad agencies with the ability to better address their client needs and differentiate their firms while also developing incremental revenue streams and simplifying vendor management.

Research indicates V12 Group has the ability help address the primary challenges faced by ad agencies in 2010:

Ensuring clients deliver relevant content

• V12 Group has significant experience developing customer profiles of each segment in client's customer bases. This insight into customer preference and behavior allows ad agencies to develop segment specific creative imagery, messaging and calls to action to ensure the right message goes to the right person. Ultimately ensuring marketing expense is focused on the right target.

Client list growth

• Emailing to house lists has been the area of largest budget increase as a result of economic slowdown. V12 Group can dramatically increase penetration of client house lists by matching client files to our 75+ million opt-in email database. We permission pass all matched records and append those that do not opt-out. We also suppress bad client email addresses by matching to our 425MM record hard-bounce file. The net result is significant growth in email coverage of their customer database and improved accuracy.

Integration of customer database with email service provider

• V12 Group has provided hosted marketing database services for over 25 years. V12 Group has the ability to import and export data to all known deployment platforms via API to enable marketing decision making based upon actual campaign behavior. The average client tenure is 12 years.

Help clients drive traffic and new customer acquisition

• V12 Group is one of the direct marketing industry's proven full-service provider for prospect email marketing. As a result of our infrastructure, 100 million+ opt-in email database, consistent results, stringent adherence to CAN-SPAM legislation and flexibility in private labeling our services, the majority of the industry's largest companies turn to V12 Group for prospect email marketing.

Competition from social media

• In addition to all standard Consumer Database information, such as demographic, lifestyle, behavioral and channel data (email address, postal address, cell phone, landline phone), V12 Group also contains social media attributes. These social media attributes include social memberships (LinkedIn, Twitter, Facebook, etc.), social graphs to identify "social influencers" and online psychographic data points. This will enable marketers to drive relevant campaigns offline, online, through email and into the social sphere.