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At V12 Group, we turn offline consumers into targetable audiences. We map offline demographic, lifestyle and purchase data into privacy compliant data segments. With nine distinct audience categories and 300+ segments, V12 Group can help you reach the most relevant audience for any consumer-focused campaign. Our unique blend of the most accurate and up-to-date data, combined with our wide reach has increased ROAS for both brand and direct response campaigns alike. V12 Group has developed nine unique audience categories and 300+ segments to best fit the needs of any campaign:

Categories

• Auto
• Buyers
• Entertainment
• Finance
• Sports & Fitness
• Lifestyles & Pursuits
• Travel
• Demographics
• PYCO Personality Profiles

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