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V12 Group offers auto dealers, auto marketers, and their agencies powerful analytics to drive new customer acquisition through audience targeting, and dynamic delivery of personalized, relevant automotive offers.

With more consumers using online channels to search for their next vehicle, automotive marketers are using V12 Group's solutions to find and connect with new prospects, quickly and profitably. With V12 Group, you gain access to insights that help you analyze and better understand which prospects are actively involved in the buying process, and even determine how likely a customer is to purchase an auto in the coming year.

• Reduce customer acquisition costs
• Qualify new prospects that are in market for an automobile
• Reach buyers most likely to purchase specific automotive brands
• Effectively target consumers before they make their next vehicle purchase

Solutions Tailored to the Automotive Industry

• Customer Profiles: V12 Group has significant experience developing customer profiles of each segment in client's customer bases. This insight into customer preference and behavior allows ad agencies to develop segment specific creative imagery, messaging and calls to action to ensure the right message goes to the right person. Ultimately ensuring marketing expense is focused on the right target.


• Modeling and Analytics: Today's marketers are under increasing pressure to drive growth and improve marketing ROI. As a result, the use of marketing intelligence is becoming more prevalent among mid- to large-sized organizations. Our customized modeling and analytic solutions provide actionable insights that can be leveraged to improve marketing performance. By leveraging both prospect and customer information across multiple diverse data sets, we can help you design strategies that will meet a wide variety of key marketing objectives.


• Automotive Data: V12 Group's Automotive Data is comprised of over a 130 million vehicle records, all matched at the household level. The 100% privacy compliant file allows marketers to target automotive audiences based on brand, class, age, budget, in-market prediction, as well as, identifying the aftermarket repair preferences of vehicle owners. The core of the file is compiled from a proprietary collection of auto services, including Insurance, Warranties, Vehicle Maintenance, Driver Statistics, Manufactures Promotions, Title Services, Government Sources, Online Sources, Parts Providers and Public Records.


• Data Enhancement: V12 Group uses a combination of list hygiene, data enhancement and append services to update all your customer touch points, including postal, email, phone and mobile. V12 Group's data enhancement helps eliminate duplicate records, and add missing or incomplete information to your existing business or consumer databases for better targeting and improved accuracy.


• Acquisition Email Marketing: With today's email inbox competition, merely delivering your email does not result in success - instead, you need to deliver relevant and creative email to your audience. V12 Group combines target audience, creative, call to action and campaign deployment and test each until we identify the right approach to that element. Typically testing will use 10 - 15% of total target audience. Upon identifying the highest performing combination we market to the remainder of the target audience. Result: Relevant campaigns that drive high response.


• Data Management Platform: At V12 Group, our team works with you to understand your business objectives and then we identify, consolidate and integrate the data from within your organization's disparate source systems into one consistent informational repository. The result is on-demand decision making environment that goes far beyond the capabilities of traditional operational systems or relational database management systems, without the capital intensity or risk associated with traditional data management related initiatives

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