V12 Group is a direct marketing services firm focused on helping clients deliver relevant direct marketing communications that improve campaign performance and return on marketing investment.

How We Do It

The Direct Marketing Association estimates that selecting the right target audience represents half of the success equation in direct marketing. Determining what to market and how best to communicate it, represents the other half. Our expertise is founded in using data to determine target audiences and communication channels.

We work with our clients to align the right call to action to the right target audience through the right channel.

Collectively, this helps establish relevance with the target audience which is proven to drive better results.

Relevant Facts

• Headquartered in Metro NY with locations in Florida and California
• Founded in 2002
• Continues to grow organically
• Board comprised of tenured direct marketing industry executives including:
• Bob Wientzen, past President & CEO, DMA
• Bruce Beigel, Managing Director, Winterberry
• Charlie Stryker, Co-founder, InfoUSA
• Clients include Acxiom, AutoNation, Bank of America, Canyon Ranch Spa, D & B, Equifax, FantasticSams, Guitar Center, ING, and Jo-Ann Fabrics

Marketing Database

Our hosted Marketing Database Services aggregates data from client systems to develop understanding of each customer relationship on a consistently updated basis. We provide all technology, data access tools and in-house expertise in marketing database, campaign management and analytics to enable marketing management, and users at all levels, to sense and respond to marketing opportunities. Average client tenure for this offering exceeds ten (10) years.

Marketing and Analytics

Our capabilities are centered on developing marketing insight from customer data which helps focus marketing investment in areas that provide the highest return. Our team is comprised of tenured analysts and statisticians. Analytical techniques include customer profiling, segmentation, tier-migration, response modeling (lifestage, RFM, LTV) and trade-area definition.

Consumer Data

Our multi-channel Consumer Database is one of the direct marketing industries largest with 206 million records and 110 million households. The database is a hybrid built from compiled and proprietary response data sources and combines postal, email, mobile data, as well as 260+ selectors to improve targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data. Current CASS mail ready score is 99.2%.

Business Data

Our multi-channel Business Database is a multi-sourced, compiled business database of over 45 million business contacts from 26 million businesses. Data has been compiled from multiple input sources. The database combines postal, email and telephone data and 20+ selectors to improve targeting. The database has been DPV confirmed to have 99% deliverable addresses.

Email Marketing Services

V12 Group is a full service provider of email marketing services focused on new customer acquisition. We follow stringent guidelines that meet/exceed DMA, CAN-SPAM guidelines and adhere to email creative design best practices. We market to 75+ million opt-in emails that we own. Our-house creative agency is staffed with tenured personnel for email creative design and HTML development. V12 Group deliverability rate for 2009 is 84.33% which exceeds the industry average by 5.1%.