Our multi-channel consumer file is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selects to improve targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data. Our average CASS mail ready score is 99.2%

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Size & Channels

• 208 million individuals
• 110 million U.S. households
• 73 million opt in email records
• 65 million records with email address and matching postal address
• 114 million records with residential phone numbers (pre Do Not Call Scrubbing)

Composition & Sources

• Over 260+ selects (specific data fields) that can be used for targeting
• 1,000 census variables (ZIP & CRRT level)
• Selectors include geographic, demographic, lifestyle, interests and behavioral
• Licensed multiple national compiled databases
• Augmented database with secondary sources for unique data elements
• Populated with significant amounts of proprietary response data
• Established relationships with numerous sources to compile response data including publishers, online and offline retailers, catalogs, destination sites, consumer survey data companies, online communities and trade publications

Quality & Verification

• Each record must match two source inputs for a record to be considered
• We triangulate against additional major national file to ensure deliverability and to create a triple verified record
• Our files are updated monthly
• The file meets all DMA privacy, security compliances and is fully CAN-SPAM compliant
• NCOA, Deceased Scrub, Address Standardization and CASS

Consumer Data (PDF)

• Download our fact sheet

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