Our multi-channel consumer file is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selectors to improve targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data. Our current CASS mail ready score is 99.2%.

Size

• 206 million individuals
• 110 million U.S. households

Channels

• 75 million records with email address and matching zip code
• 66 million records with email address and matching postal address
• 106 million records with residential phone numbers (pre- Do Not Call Scrubbing)

Composition

• Over 260+ selects (specific data fields) that can be used for targeting
• 1,000 census variables (ZIP & CRRT level)
• Selectors include geographic, demographic, lifestyle, interests and behavioral

Sources

• Licensed multiple national compiled databases
• Augmented database with secondary sources for unique data elements
• Acquired significant amounts of proprietary response data
• Established relationships with numerous sources to compile response data including publishers, online and offline retailers, catalogs, destination sites, consumer survey data companies, online communities and trade publications

Data Verification Process

• Look for two source inputs that match for record to be considered
• Then triangulate against another major national file ensure deliverability and to create the Triple Verified record (name and address match)
• We receive monthly hotline updates of 10mm+ records

Quality Assurance

• The file meets all DMA privacy, security compliances and is fully CAN-SPAM compliant
• Only carry data on those 18 years old (some 17 year olds who turn 18 in current year)
• We do not maintain Social Security numbers, Drivers License numbers, Credit Card data or FICO scores on the file to avoid identification theft related issues
• Currently, we update the email file monthly with new records and selects
• Other than email sources, all secondary suppliers update quarterly
• Entire file goes through NCOA, Deceased Scrub, Address Standardization and CASS
• Technology used to maintain the file is Main frames and PCs with Enterprise Server, Microsoft SQL Server and open source MySQL
• SAS-70 security certified

Online Access to Run Counts

• Self registration at V12 Group's free data counts page
• Select a database; email, postal or e-postal
• Run simple and complex queries

Consumer Data Overviews (PDF)

• Consumer Database Overview
• Consumer Database Selects