Winterberry Group estimates direct marketing will decline 2% in the upcoming year, lead by an 8% fall off in direct mail. It is expected that this 6% gap will shift to electronic channels. The DMA forecasts $43.52 in return for every dollar invested in email marketing, which is the highest ROI of all direct marketing channels.

Email Marketing Services

V12 Group is a full service provider of email marketing services focused on new customer acquisition. We follow stringent guidelines that meet/exceed DMA, CAN-SPAM guidelines and adhere to email creative design best practices. We market to 75+ million opt-in emails that we own.

Our-house creative agency is staffed with tenured personnel for email creative design and HTML development. V12 Group deliverability rate for 2009 is 84.33% which exceeds the industry average by 5.1%. [More...]

Email Creative and Design

With today's email inbox competition, merely delivering your email does not result in success - instead, you need to deliver effective and creative email to your audience. V12 Group creative services team is committed to developing creative design that is optimized to impact your email campaign's response rates. [More...]

Digital Data Services

As digital technology continues to saturate the market place, marketers now have the ability to create customized campaigns that better target their audiences. You don't want to reach out to just anyone with your marketing messages, you want your messages to touch those people most interested in what you've got to say.

Underneath the digital strategies that are developed with marketers, advertisers and agencies, there is one common thread: data. The intelligence behind digital marketing is data that delivers, measures and serves campaigns to the right people, at the right time for the right value. [More...]