In this information age, data is a corporate asset, like capital or people that is the key to a competitive advantage. Converting data into actionable information is central to making more effective decisions in sales, marketing, customer support and operations.

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Data Management As A Service (DMaaS)

DMaaS makes use of our proprietary data management platform to provide clients with a managed path of staged wins that ultimately result in a single repository to capture all data associated with the execution of its business. For marketing this can entail customer and prospect inquiries from all marketing activities, which provides clients with concrete marketing intelligence to assess the effectiveness of each marketing campaign. This valuable company asset can extend beyond marketing to support enterprise-wide operations as well.
Specifics of V12 Group's proprietary DMaaS offering includes:

• Scalability: V12 Group's DMaaS is capable of managing billions of records. On a scheduled basis, all applicable source files are automatically pulled into the system and the ETL process (extract, transformation, and load) begins to clean, transform, combine, de-duplicate household, archive, conform, and structure the data for the data warehouse. Our platform is 100% automated and operates in a "lights out environment" eliminating the types of errors associated with manual processing.


• Security: The platform resides on state-of-the art private cloud servers housed in a SAS70 Type II and Safe Harbor Compliant data center. This helps to mitigate the risks associated with data breaches.


• Customizable data model: V12 Group can customize the data management environment and support unique end-user requirements in a manner that expedites the implementation of the data management platform.


• Relational database for business inquiries: The data is uploaded to a relational database which is the general-purpose technology for storing, managing, and querying data. V12 Group's Online Analytical Processing (OLAP) database technology is used for storing, managing, and querying data specifically designed to support business intelligence (BI) uses. New BI capabilities provide users the ability to quickly and easily receive historical, current and predictive views of the data including reporting, data mining, and predictive analytics resulting in better business decision-making.


• Data enhancement to broaden customer insight: Each client is provided access to V12 Group's comprehensive data assets for overlay to improve customer insight beyond just the relationship with the company. The data is also available for new customer acquisition. This includes our Consumer Database comprised of 206 mm individuals and 114 mm households with demographic, psychographic, behavioral, lifestyle, interest and all contact channel data points. Our Auto Database has automobile information on 90mm individuals including make, model, year, class and purchase type among others. Our Business Database is comprised of approximately 40mm individual contacts with firmographic and personal data attributes such as SIC, number of employees, revenue range, functional area of responsibility, title, URL and all contact data.


• Data Marts for specific applications: At the end of the processing cycle, the system follows pre-defined business rules to automatically create Data Marts, subsets of the data warehouse which are designed and tuned for a specific business purpose. Clients can take advantage of V12 Group's API to enable connectivity of the V12 Group DMaaS to their own source systems as needed.


• The CUBE dimensional model is lighting fast: The data is arranged in a dimensional model (also known as a CUBE) which is optimized for speed of query and performance. Typical query response time against a 1.5 billion record data set has been under three seconds.


• List selector and list enhancement modules: V12 Group has developed web-based applications such as List Selector and List Enhancement. These applications provide customers the ability to quickly and easily run counts and have direct access to data, using their browsers in a secure environment.

Net Effect of Using DMaaS

V12 Group enables companies to focus on their business as a result of our proven, comprehensive approach to data management, ultimately resulting in the following:

• Consolidated views of data on a flexible platform without the capital or staffing burden.
• Simplified IT by reducing the number of technology configurations that must be integrated and supported.
• Improved security as a result of our SAS 70 Type II and Safe Harbor Certified environment for data storage
• Scalability to handle billions of points of data.
• Accelerated deployment of new data functionality and business benefit as a result of our flexible data model and proven infrastructure.
• Improved the analytical impact of data by expanding the understanding of the customer from the myopic internal view to one that entails the entire demographic, life-stage, psychographic, and behavioral picture.
• Easy integration of data with your source systems via API for improved operations and channel performance.
• 24/7 data access to users following controlled access based upon user rights for counts, searches, data enhancement, suppression and file extraction.

Why V12 Group's DMaaS Platform?

At V12 Group, our team works with you to understand your business objectives and then we identify, consolidate and integrate the data from within your organization's disparate source systems into one consistent informational repository. The result is on-demand decision making environment that goes far beyond the capabilities of traditional operational systems or relational database management systems, without the capital intensity or risk associated with traditional data management related initiatives

The net business impacts of using DMaaS are significant and include:

• More profitable customer management
• Uncovering hidden business opportunities
• Creating operational efficiencies
• Execution of precision marketing that generates maximum return on investment

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