V12 Group is one of the direct marketing industry's proven full-service providers for prospect email marketing. As a result of our infrastructure, consistent results and flexibility in private labeling our services, the majority of the industry's largest companies turn to V12 Group for prospect email marketing.

Email Marketing Infrastructure

• 75 million record opt-in email database and adding new data daily
• In-house analytical team to identify appropriate target audiences
• In-house email creative agency staffed by tenured personnel for creative design and HTML development
• Email operations team with over 60 years combined experience that leverages the experience and results of thousands of campaigns to guide standards for email marketing campaign execution
• Custom developed deployment platform
• Real-time reporting tool (Self service version launching in early 2010)
• Campaign preview (rendering/inbox analysis) tools

Our Approach

In our experience, target audience, creative, call to action and campaign deployment are critical success factors in email marketing. We test each until we identify the right approach to that element. Typically testing will use 10 - 15% of total target audience. Upon identifying the highest performing combination we market to the remainder of the target audience. Result: Relevant campaigns that drive high response.

Email Marketing Standards

Successful message relevance is proven to drive response whereas irrelevance can drive opt outs. V12 Group developed Email Marketing Standards to guide clients on best practices that produce favorable results.

• Full CAN-SPAM Compliance
• Immediate opt-out handling
• Strict creative guidelines to ensure proper rendering (ISP/Email reader)
• Testing includes top email providers (AOL, Gmail, etc.)
• Complaint mgmt/feedback loops with major ISP's
• Ability to set-up dedicated domains and IP's
• Provide standard and custom campaign reporting

Email Marketing Overview (PDF)

• Email Marketing Overview