Email marketing has experienced explosive growth in recent years which has resulted in numerous providers joining what has become a crowded market. As a result, differentiation is becoming increasingly difficult for email service providers (ESP). V12 Group provides a suite of offerings that address the top issues facing ESPs and their clients in 2010. These offerings can be marketed in a private-label or transparent manner, collectively providing ESPs with the ability to better address their client needs and differentiate their firm while also developing incremental revenue streams.

V12 Groups research has identified the following primary business issues, goals or objectives facing ESPs entering 2010:

Ensuring clients deliver relevant content

• V12 Group has significant, relevant experience developing customer profiles and models that provide insight into customer preference and behavior. This insight can be used to help ESP clients improve the relevance of offers and messaging used.

Client list growth

• Emailing to house lists has been the area of largest budget increase as a result of economic slowdown. V12 Group can dramatically increase penetration of client house lists by matching client files to our 75+ million opt-in email database. We permission pass all matched records and append those that do not opt-out. We also suppress bad client email addresses by matching to our 1.2 billion record hard-bounce file. The net result is significant growth in email coverage of their customer database and improved accuracy.

Integration of customer database with email service provider

• V12 Group has provided hosted marketing database services for over 25 years. V12 Group has the ability to import and export data to all known deployment platforms via API to enable marketing decision making based upon actual campaign behavior. The average client tenure is 12 years.

Help clients drive traffic and new customer acquisition

• V12 Group is one of the direct marketing industry's proven full-service provider for prospect email marketing. As a result of our infrastructure, 75+ million opt-in email database, consistent results, stringent adherence to CAN-SPAM legislation and flexibility in private labeling our services, the majority of the industry's largest companies turn to V12 Group for prospect email marketing.

Competition from social media

• In addition to all standard Consumer Database information, such as demographic, lifestyle, behavioral and channel data (email address, postal address, cell phone, landline phone), V12 Group also contains social media attributes. These social media attributes include social memberships (LinkedIn, Twitter, Facebook, etc.), social graphs to identify "social influencers" and online psychographic data points. This will enable marketers to drive relevant campaigns offline, online, through email and into the social sphere.