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According to MarketingSherpa's 2011 Email Marketing Benchmark Report, the reality is that email marketing, if strategically performed, has continually proven its worth as one of the highest (if not the highest) return on investment tactics in the marketing arsenal.

V12 Group provides a suite of offerings that address the top issues facing ESPs and their clients in 2011. These offerings can be marketed in a private-label or transparent manner, collectively providing ESPs with the ability to better address their client needs and differentiate their firm while also developing incremental revenue streams.

V12 Groups research has identified the following primary business issues, goals or objectives facing ESPs entering 2011:

Ensuring clients deliver relevant content

• V12 Group has significant, relevant experience developing customer profiles and models that provide insight into customer preference and behavior. This insight can be used to help ESP clients improve the relevance of offers and messaging used.

Quantifying email marketing ROI to growing email lists

• V12 Group can dramatically increase penetration of client house lists by matching client files to our 73 million opt-in email database. We permission pass all matched records and append those that do not opt-out. We also suppress bad client email addresses by matching to our 133 million record hard-bounce file. The net result is significant growth in email coverage of their customer database and improved accuracy.

Driving list growth

• Emailing to house lists has been the area of largest budget increase as a result of economic slowdown. V12 Group can dramatically increase penetration of client house lists by matching client files to our 73 million opt-in email database. We permission pass all matched records and append those that do not opt-out. We also suppress bad client email addresses by matching to our 133 million record hard-bounce file. The net result is significant growth in email coverage of their customer database and improved accuracy.

Integration of customer database with email service provider

• V12 Group has provided hosted marketing database services for over 25 years. V12 Group has the ability to import and export data to all known deployment platforms via API to enable marketing decision making based upon actual campaign behavior. The average client tenure is 12 years.

Ensuring email creative is designed for all viewing devices (handhelds, laptops, desktops, iPads)

• With today's email inbox competition, merely delivering your email does not result in success - instead, you need to deliver effective and creative email to your audience and to their specific viewing device. V12 Group creative services team is committed to developing creative design that is optimized to impact your email campaign's response rates.

Help ensure deliverability

V12 Group ensures the highest email deliverability for your email marketing campaigns by actively integrating industry best practices including:

• Maintaining working relationships and Feedback Loops with major ISPs
• Real-time processing of unsubscribe requests
• Automated list hygiene solutions
• Mailbox Monitoring and Campaign Preview testing prior to launch
• Continuously monitoring the latest legislation and regulations set forth by the FTC and the DMA

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