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Franchise Business Opportunity research reveals that 7 in 10 franchisors intend to recruit more franchisees in 2011. According to 10 Thousand Feet's Franchisor Expansion Study for 2010, 68% of franchisors believe they will recruit more franchisees in the next 12 months.

V12 Group provides a suite of offerings that address the top issues facing franchisors as well as franchisees in 2011, which can be marketed in a private-label or transparent manner.

V12 Groups research has identified the following primary business issues, goals or objectives for 2011:

More efficiently target prospective franchise buyers

To fully understand the potential franchisee audience, franchisors must recognize the appropriate levers and forces that drive interest in the franchise concept. At the core, there is a baseline profile of people, with common financial and lifestyle factors that are attracted to the franchisor's concept.

• In V12 Group's experience, the most efficient use of marketing investment is to focus on the right target audiences. Our Customer Profiling develops a profile of the typical owner and then creates a target audience of those that match that profile.

Low costs marketing method that drives new franchise acquisition

The 2011 IFA Franchise Business Leader Survey shows the issues of greatest concern currently and in the year ahead are financing and access to capital. Nearly half of the survey respondents (49.2 percent) ranked "financing and access to capital" as their greatest concern, followed by nearly one-quarter of survey respondents (23.8 percent) who ranked "franchise sales/development" as their next greatest concern.

V12 Group's acquisition email marketing is a cost effective way for franchisors to directly communicate with a targeted franchisee audience to market the franchise concept.

• V12 Group is one of the direct marketing industry's proven full-service provider for acquisition email marketing. As a result of our infrastructure, 73 million opt-in email database, consistent results, stringent adherence to CAN-SPAM legislation and flexibility in private labeling our services, the majority of the industry's largest companies turn to V12 Group for acquisition email marketing.

Franchisee marketing tactics that address the shift away from mass media

E-channels are taking the lead in transforming the traditional mass media landscape. Email marketing is replacing traditional marketing elements such as direct mail, and newspaper advertising with targeted email campaigns.

Marketing today, more than ever, is about relevance. Adopting e-channels allows for targeted campaigns and messaging, measurable results, and a lower cost medium compared to traditional mass media.

V12 Group's email marketing is a cost effective way for franchisees to directly communicate with a targeted audience.

• V12 Group is one of the direct marketing industry's proven full-service provider for acquisition email marketing. As a result of our infrastructure, 73 million opt-in email database, consistent results, stringent adherence to CAN-SPAM legislation and flexibility in private labeling our services, the majority of the industry's largest companies turn to V12 Group for acquisition email marketing.

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