Pre-launch Email Marketing Campaign Checklist

This check list is comprised of best practices for email marketing. V12 Group is providing this to ensure that your campaign addresses each of the best practices for effective email marketing. Adhering to these practices has been proven to increase campaign performance.

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List Growth Strategy Evaluation Tool & Benchmarking Guide

The List Growth Strategy Evaluation Tool & Benchmarking Guide is designed to provide marketers with a comprehensive resource for evaluating potential list growth strategies. The guide provides descriptions of twenty of the most utilized (and often misunderstood) list growth strategies, as well as offering suggestions for better performance and measures of success for each list growth strategy.

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One-Two Campaign Punch Grows Email & Mobile Lists: Segmentation Delivers 40% Lift in CTR

Improved list quality and list growth can sometimes seem like competing endeavors for emailers. See how one sports eretailer set out to clean up their list and discovered how to add thousands of names along the way. This process also birthed a mobile marketing program. And they did it with just two emails that provided a 40% lift in clickthrough rate.

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Behavior-based Email Send Times Lift Opens, CTRs and Referrals: Test and Results

Most email marketers are happy to have a major testing breakthrough every once in a while. But see how a financial services brand recently scored big with multiple tests in this initial Case Study of a two-part series. First: How an A/B test showed that past response data can be used to send emails to list members' individually-preferred times.

Includes tips on list growth efforts, subject line tests and segmentation.

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Forrester US Email Marketing Forecast, 2009 To 2014

Email adoption and use by consumers and businesses alike remain strong, with 153 million online adults regularly using email by 2014. Social inbox users will total 47 million in 2014, but will ultimately level off based on the blurring lines of the "traditional" versus the "social" inbox. Marketing messages to the primary inbox will swell to an average of more than 9,000 annually in 2014, with retention email making up the largest permission-based share. Email marketing spend will balloon to $2billion in 2014 with retention email, services, and ad-sponsored acquisition newsletters all representing bright spots. Innovative marketers will rapidly adopt relevancy-empowering tactics to cut through the clutter and avoid wasting $144 million dollars in 2014 on email marketing that never reaches the intended subscriber inbox because of erroneous blocking.

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Forrester Sharpening Web Site Relevance

Relevance is the gold that marketers seek and the means by which customer intelligence professionals secure their tenure.

Marketers require relevance to reach customers in our increasingly cluttered and information-overloaded environment. The recipe for relevance includes three key ingredients: data, insight, and technology. More sophisticated marketers will sprinkle in some automation for good measure, but ultimately some ratio of these ingredients along with calculated timing results in satisfying returns.

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