Designing and Optimizing Your Email Across Multiple Platforms

Before a campaign launches, you should know how your email renders, where it will end up, and why. We do this by utilizing a service that identifies problems interfering with email campaign success.

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Email Frequently Asked Question from the Email Experience Council

The eec, the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.

Click the link below to read their list of email's most frequently asked questions.

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Research Reveals: Marketers Face Significant Obstacles to Email Marketing Success in 2011

Email plays a vital role in achieving a wide range of marketing objectives. When integrated with emerging marketing channels such as social media, email appears to have unlimited potential especially when combined with multiple improvement tactics. The purpose of this report is to help you understand which email marketing tactics will be most effective in helping you overcome significant obstacles for 2011 in email marketing such as: relevancy, quantifying ROI, deliverability, opt-ins, and a lack of an effective marketing strategy.

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Consumer Email Attitudes Improve

Consumers delete fewer email messages, integrate email promotions with personal emails, and forward promotional emails more today than in past years. But email marketers shouldn't be too smug about their efforts to create relevant email programs. To stay in front of consumer expectations, we recommend targeting promotion influencers — a particularly valuable segment of your email list — crafting a cross-device messaging strategy, and integrating email with social media and search.

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Email Best Practices Guide

Email is an excellent channel for mailers to establish and maintain valuable relationships with their subscribers. There are multiple stages of such a relationship, and in order to maximize the value of the relationship, mailers should be attentive to the application of best practices.

The ESPC Best Practices Guide is to be used in conjunction with the ESPC Membership Pledge. The Best Practices Guide enhances the Membership Pledge by outlining specific practices that are recommended for use by ESPC members. By following these recommended best practices, mailers will improve their relationship with recipients which in turn will reduce complaints and increase subscriber response. Equally as important, adoption of the best practices shows member support of the ESPC's efforts to be at the forefront of industry best practices.

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Email Glossary

Ever get stumped by email terminology? Browse the Email Experience Councils glossary of frequently used email terms.

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