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Historically, client-side marketers relied upon various business types to support the campaign development process. The significant reduction in direct mail has placed enormous strain on the industry over the past few years. In response, businesses have been undergoing a transformation to electronic channels. This is forecasted to continue in 2011 and beyond. As a result, service providers have been re-defining themselves and the value they provide which has blurred the roles and separation between online and offline. Collectively these challenges are placing strain on certain business types and list brokers specifically are under pressure to add greater value.

V12 Group provides a suite of offerings that address the top issues facing marketers in 2011. These services can be marketed in a private-label or transparent manner, collectively providing list broker's with the ability to better address their client needs and differentiate their firms while also developing incremental revenue streams.

V12 Group's research suggests List Brokers have the following primary challenges facing them in 2011 that can be solved using V12 Group offerings:

Gain access to digital data offerings

• Client email list growth is a top-issue facing most every company as email marketing to house lists has been the area of largest budget increase as a result of economic slowdown. V12 Group can dramatically increase penetration of client house lists by matching client files to our 73 million opt-in email database. We permission pass all matched records and append those that do not opt-out. We can also suppress bad client email addresses by matching to our 133MM record hard-bounce file. The net result is significant growth in email coverage of their customer database and improved accuracy.
• Most industry thought leaders forecast that business will return focus and budget allocation to new customer acquisition in 2011. Email has become one of the channels of choice for leading brands, however working with a reputable partner is far more important in email than in other channels. V12 Group is one of the direct marketing industry's proven full-service providers. As a result of our infrastructure, consistent results and flexibility in private labeling our services, the majority of the industry's largest companies turn to V12 Group for acquisition email marketing.

Improve data quality and coverage

V12 Group's multi-channel consumer file is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selects to improve targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data.

• The file meets all DMA privacy, security compliances and is fully CAN-SPAM compliant
• Only carry data on those 18 years old (some 17 year olds who turn 18 in current year)
• We do not maintain Social Security numbers, Driver's License numbers, Credit Card data or FICO scores on the file to avoid identification theft related issues
• Currently, we update the email file monthly with new records and selects
• Other than email sources, all secondary suppliers update quarterly
• Entire file goes through NCOA, Deceased Scrub, Address Standardization and CASS
• Technology used to maintain the file is Main frames and PCs with Enterprise Server, Microsoft SQL Server and open source MySQL
• SAS-70 security certified

Grow brokerage revenue

• Typical industry brokerage fees are 20%. For 2011 V12 Group will pay brokers 25% for all orders that are paid within payment terms.

Live Counts

• Our live count system allows you to run free consumer counts to pinpoint and see how many prospects you could be driving to your business. Choose from 260 different selectors in our database of over 208 million offline consumers. Click to run FREE data counts.

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