Historically, client-side marketers relied upon various business types to support the campaign development process. The significant reduction in direct mail has placed enormous strain on the industry over the past two years. Winterberry Group estimates direct marketing spending will decline again in the upcoming year, led by a stabilized but still shrinking direct mail channel. In response, businesses have been undergoing a transformation to electronic channels. This is forecasted to continue in 2010 and beyond. As a result, service providers have been re-defining themselves and the value they provide which has blurred the roles and separation between online and offline. Collectively these challenges are placing strain on certain business types and list brokers specifically are under pressure to add greater value.

V12 Group provides a suite of offerings that address the top issues facing marketers in 2010. These services can be marketed in a private-label or transparent manner, collectively providing list broker's with the ability to better address their client needs and differentiate their firms while also developing incremental revenue streams.

V12 Group's research suggests List Brokers have the following primary challenges facing them in 2010 that can be solved using V12 Group offerings:

Gain access to digital data offerings

• To help drive campaign performance in an increasingly digital world, V12 Group recently followed the same rigorous data compilation processes (most recent CAS score for our Consumer Database is 99.2%) to add all relevant social media attributes including social memberships (LinkedIn, Twitter, Facebook, etc.), social graphs to identify "social influencers" and online psychographic data points. This social data allows marketers to drive client relevant campaigns across email, offline, online and into the social sphere. All social data attributes are available for Data Enhancement of customer files.
• Client email list growth is a top-issue facing most every company as email marketing to house lists has been the area of largest budget increase as a result of economic slowdown. V12 Group can dramatically increase penetration of client house lists by matching client files to our 75+ million opt-in email database. We permission pass all matched records and append those that do not opt-out. We can also suppress bad client email addresses by matching to our 425MM record hard-bounce file. The net result is significant growth in email coverage of their customer database and improved accuracy.
• Most industry thought leaders forecast that business will return focus and budget allocation to new customer acquisition in 2010. Email has become one of the channels of choice for leading brands, however working with a reputable partner is far more important in email than in other channels. V12 Group is one of the direct marketing industry's proven full-service providers. As a result of our infrastructure, consistent results and flexibility in private labeling our services, the majority of the industry's largest companies turn to V12 Group for prospect email marketing.

Improve data quality and coverage

• Given that determining who to market to represents at least 50% of success in direct marketing, campaign performance in today's digital world requires additional insight in comparison to what was needed in the past. V12 Group recently followed the same rigorous data compilation processes (most recent CAS score for our Consumer Database is 99.2%) to add all relevant social media attributes including social memberships (LinkedIn, Twitter, Facebook, etc.), social graphs to identify "social influencers" and online psychographic data points. This social data allows marketers to drive client relevant campaigns across email, offline, online and into the social sphere. All social data attributes are also available for Data Enhancement of customer files.
• Provide comprehensive access to our consumer database under unique data usage terms. This includes traditional licensing or CPM for marketing campaigns, via real-time API, as a means to drive efficiency in the call center by quickly identifying/validating callers under a per match term, on-line for ad-serving/web form completion, email append to existing customer databases and email deployment for new customer acquisition. V12 Group provides one database that can be used to address all needs of a given client as opposed to just the direct mail needs.

Grow brokerage revenue

• Typical industry brokerage fees are 20%. For 2010 V12 Group will pay brokers 25% for all orders that are paid within payment terms.

Live Counts

• Our live count system allows you to run free consumer counts to pinpoint and see how many prospects you could be driving to your business. Choice from 260 different selectors in our database of over 209 million consumers. Click to run FREE data counts.