Our capabilities focus on generating incremental marketing insight from a client's current customer data. This can be used to identify and segment target audiences comprised of people that look like their best customers. This results in improved targeting, increased conversions and reduced direct marketing costs.

Customer Profiling

In our experience, the most efficient use of marketing investment is to focus on the right target audiences. Our Customer Profiling looks within the client's customer database to identify the most descriptive traits and segments of their ideal customer which are then used to find prospects that look like them. [More...]

Modeling and Analytics

Our capabilities are centered on developing marketing insight from customer data which helps focus marketing investment in areas that provide the highest return. Our team is comprised of tenured analysts and statisticians.

Analytical techniques include customer profiling, segmentation, tier-migration, response modeling (lifestage, RFM, LTV) and trade-area definition. [More...]

Marketing Database

Our hosted Marketing Database Services enables marketing management and users at all levels, to rapidly sense and respond to marketing opportunities. We provide this insight by aggregating data from disparate source systems to develop a complete understanding of each customer relationship on a consistently updated basis. Average client tenure for this offering exceeds ten (10) years. [More...]

Data Processing

The quality of your customer database information has a significant impact on your ability to communicate with your customers. People move, change jobs, get new phone numbers and create new email addresses—this ever changing information leads to an increase in incorrect and undeliverable marketing pieces. V12's Data Processing solutions can improve overall data quality and optimize the accuracy and deliverability of your existing customer information. [More...]