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The significant reduction in direct mail has placed enormous strain on the printing industry over the past few years. Research estimates direct marketing spending will decline again in the upcoming year, led by a stabilized but still shrinking direct mail channel. All research points to the transformation to electronic channels continuing in 2012 and beyond. V12 Group provides a suite of offerings that address the top issues facing printers in 2012, which can be marketed in a private-label or transparent manner, collectively providing printers with the ability to better address their client needs and differentiate their firms while also developing incremental revenue streams.

Solutions Tailored to the Printing Industry

V12 Group's go to market strategy is predominantly focused on selling to others that take the offerings to market as a part of their broader basket of goods. As such, we have helped many companies transform their market perception from mono-line service providers to full-service providers and our client list includes numerous Printers. Our suite of offerings can be provided in either a private-labeled or fully transparent manner and are complimentary to most marketing, affinity or services offerings.

• Customer Profiles: V12 Group has significant experience developing customer profiles of each segment in client's customer bases. This insight into customer preference and behavior allows ad agencies to develop segment specific creative imagery, messaging and calls to action to ensure the right message goes to the right person. Ultimately ensuring marketing expense is focused on the right target.


• Modeling and Analytics: Today's marketers are under increasing pressure to drive growth and improve marketing ROI. As a result, the use of marketing intelligence is becoming more prevalent among mid- to large-sized organizations. Our customized modeling and analytic solutions provide actionable insights that can be leveraged to improve marketing performance. By leveraging both prospect and customer information across multiple diverse data sets, we can help you design strategies that will meet a wide variety of key marketing objectives.


• Consumer Data: V12 Group's multi-channel consumer file is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selects to improve targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data.


• Business Data: Our multi-channel Business Database is a hybrid file built from compiled and proprietary data sources and combines postal, email, and phone data, as well as more than 20+ selects to improve targeting. This includes firmagraphic and contact level demographic data.


• Data Enhancement: V12 Group uses a combination of list hygiene, data enhancement and append services to update all your customer touch points, including postal, email, phone and mobile. V12 Group's data enhancement helps eliminate duplicate records, and add missing or incomplete information to your existing business or consumer databases for better targeting and improved accuracy.


• Acquisition Email Marketing: With today's email inbox competition, merely delivering your email does not result in success - instead, you need to deliver relevant and creative email to your audience. V12 Group combines target audience, creative, call to action and campaign deployment and test each until we identify the right approach to that element. Typically testing will use 10 - 15% of total target audience. Upon identifying the highest performing combination we market to the remainder of the target audience. Result: Relevant campaigns that drive high response.

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