The significant reduction in direct mail has placed enormous strain on the printing industry over the past two years. Winterberry Group estimates direct marketing spending will decline again in the upcoming year, lead by a stabilized but still shrinking direct mail channel. All research points to the transformation to electronic channels continuing in 2010 and beyond. V12 Group provides a suite of offerings that address the top issues facing printers in 2010, which can be marketed in a private-label or transparent manner, collectively providing printers with the ability to better address their client needs and differentiate their firms while also developing incremental revenue streams.

V12 Group's research has identified the following primary business issues, goals or objectives facing Printers entering 2010:

Our research points to two issues that share the rank of greatest importance in 2010; implementing new revenue streams that do not increase cost and modifying customer perception from print provider to comprehensive marketing service provider

• V12 Group's go to market strategy is predominantly focused on selling to others that take the offerings to market as a part of their broader basket of goods. As such, we have helped many companies transform their market perception from mono-line service providers to full-service providers and our client list includes numerous Printers. Our suite of offerings can be provided in either a private-labeled or fully transparent manner and are complimentary to most marketing, affinity or services offerings. Our offerings include customer profiles, modeling and analytics, consumer data, email append or data enhancement, marketing database and prospect email marketing. In our experience, customer and sales force adoption are achievable in short cycles of time using our library of materials and sales/product training.

Improve client campaign performance

• There are numerous manners by which V12 Group can help improve client campaign performance, however it generally can be summed up by improving relevance.
• V12 Group begins with developing clear profiles of each segment in the customer base which allows clients to develop segment specific creative imagery, messaging and calls to action to ensure the right message goes to the right person which ensures marketing expense is focused on the right target.
• V12 Group can also use the findings of customer profiling to identify which data elements are needed for campaign segmentation and offer creation. Through Data Enhancement V12 Group can then add such attributes to the client's customer file.
• V12 Group can also augment direct mail campaigns with email data and deployment to improve campaign performance through multi-channel marketing.

Increased Client Retention

It is well documented that the greater the number of services provided to clients, the higher the retention rate. We have helped many printers layer in additional offerings to their key client relationships and ultimately transform the client perception in the process. Given that determining who to market to represents at least 50% of the success equation, the printing industry is already using offerings comparable to V12 Group's as a part of every campaign. Our suite of offerings can be provided in either a private-labeled or fully transparent manner and are complimentary to most marketing, affinity or services offerings.

Specifically, our offerings include customer profiles, modeling and analytics, consumer data, email append or data enhancement, marketing database and prospect email marketing. V12 Group has developed a library of sales and marketing related content and sales training to assist with sales force and customer adoption.

Move from transaction sales model to process oriented, fully documented, consultative approach

• V12 has developed a comprehensive set of sales training and sales tools based upon the Customer-Centric Selling methodology. The level of direct support varies by the scope of the relationship that is established between V12 Group and the printer and can include portal based access to the library of content to onsite training of all sales and marketing personnel.