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Businesses rely on value-added resellers (VARs) for numerous services, some of which include customer and market intelligence, database and campaign management and a myriad of best practice guidance. The significant reduction in direct mail has placed enormous strain on the direct marketing industry over the past few years. All research points to the transformation to electronic channels continuing in 2011 and beyond. V12 Group provides a suite of offerings that address the top issues facing VARs and their clients in 2011, which can be marketed in a private-label or transparent manner, collectively providing VARs with the ability to better address their client needs and differentiate their firms while also developing incremental revenue streams.

V12 Groups research has identified the following primary business issues, goals or objectives facing VARs entering 2011:

Implementing new revenue streams that do not increase cost and more effectively monetizing the client base

• Client email list growth is a top-issue facing most every company. Emailing to house lists has been the area of largest budget increase as a result of economic slowdown. V12 Group can dramatically increase penetration of client house lists by matching client files to our 73 million opt-in email database. We permission pass all matched records and append those that do not opt-out. We can also suppress bad client email addresses by matching to our 425MM record hard-bounce file. The net result is significant growth in email coverage of their customer database and improved accuracy.
• Most industry thought leaders forecast that business will return focus and budget allocation to new customer acquisition in 2011. Email has become one of the channels of choice for leading brands; however working with a reputable partner is far more important in email than in other channels. V12 Group is one of the direct marketing industry's proven full-service providers. As a result of our infrastructure, consistent results and flexibility in private labeling our services, the majority of the industry's largest companies turn to V12 Group for acquisition email marketing.

Develop digital marketing offerings

• Industry executives forecast that businesses will return their focus and budget allocations to new customer acquisition in 2011. Email has now become one of the communication channels of choice for leading brands, however working with a reputable partner is far more important in email than in other channels. V12 Group is one of the direct marketing industry's proven full-service providers. As a result of our impeccable infrastructure, consistent results and flexibility in private labeling our services, the majority of the industry's largest companies turn to V12 Group for email lead generation and marketing.
• A top issue facing most companies today is client email list growth. As a result of the economic slowdown, emailing to house lists has been the area of largest budget increase. V12 Group can dramatically increase penetration of client house lists by matching client files to our 73 million opt-in email database. We permission pass all matched records and append those that do not opt-out. We can also suppress bad client email addresses by matching to our 425MM record hard-bounce file. The net result is significant growth in email coverage of their customer database and improved accuracy.

Improve data quality and coverage

V12 Group's multi-channel consumer file is one of the largest in the direct marketing industry. The database is a hybrid file built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selects to improve targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data.

• The file meets all DMA privacy, security compliances and is fully CAN-SPAM compliant
• Only carry data on those 18 years old (some 17 year olds who turn 18 in current year)
• We do not maintain Social Security numbers, Driver's License numbers, Credit Card data or FICO scores on the file to avoid identification theft related issues
• Currently, we update the email file monthly with new records and selects
• Other than email sources, all secondary suppliers update quarterly
• Entire file goes through NCOA, Deceased Scrub, Address Standardization and CASS
• Technology used to maintain the file is Main frames and PCs with Enterprise Server, Microsoft SQL Server and open source MySQL
• SAS-70 security certified

Improve client campaign conversion

• There are numerous manners by which V12 Group can help improve client campaign performance, however it generally can be summed up by improving relevance.
• V12 Group begins with developing clear profiles of each segment in the customer base which allows clients to develop segment specific creative imagery, messaging and calls to action to ensure the right message goes to the right person at the right time through the right channel. This ensures all marketing expense is focused on the right target audience.
• V12 Group can also use the findings of customer profiling to identify which data elements are needed for campaign segmentation and offer creation. V12 Group can then append such attributes to the client's customer file.
• V12 Group can also augment direct mail campaigns with email data and deployment to improve campaign performance through multi-channel marketing.

Improving client retention and modifying market perception to that of a full-service provider

• V12 Group's go to market strategy is predominantly focused on selling to others that take the offerings to market as a part of their broader basket of goods. As such, we have helped many companies transform their market perception from mono-line service providers to full-service providers. It is well documented that the greater the number of services provided to clients, the higher the retention rate. Our suite of offerings can be provided in either a private-labeled or fully transparent manner and are complimentary to most marketing, affinity or services offerings. Our offerings include customer profiling, modeling and analytics, Consumer Data, email append or data enhancement, marketing database and acquisition email marketing. In our experience, customer and sales force adoption are achievable in short cycles of time using our library of materials and sales/product training.

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