White Papers/Case Studies:

V12 Group helps marketing agency, VeraData, increase response rates by 20-30% with data install.

People are increasingly keeping a tight grip on their purse strings and wallets in these uncertain economic times. That reality has affected many businesses and industries, but maybe none more so than nonprofit organizations, which rely on the generosity of others to operate. To remain viable in this environment, nonprofit organizations have become dependent on data to help them identify and target prospects most likely to donate to their cause.

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From Information to Audiences: The Emerging Marketing Data Use Cases A Winterberry Group White Paper January 2012

Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled "From Information to Audiences: The Emerging Marketing Data Use Cases." The white paper reveals new practices in data aggregation, management and deployment and spotlights barriers to widespread adoption. Its findings are based on research results from a survey of nearly 200 industry thought leaders and influencers, as well as Winterberry Group's own quantitative and qualitative research.

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Automotive Data: A new generation of utilizing automotive data for multi-channel marketing.

The behavior of auto buyers and automakers is constantly changing as a result of economic, environmental, demographic, and technological factors. In a changing environment, marketers need to stay in front of consumers on an ongoing basis with a multichannel strategy that includes online and offline media.

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Data Management as a Service (DMaaS)

V12 Group has developed the next generation of data management and business intelligence - a data management platform (DMaaS) that uses data to improve performance across an entire organization.

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Phishing Facts for Email Marketers: Understanding the "phishing" factor impact on your email programs.

Email phishing attacks are destructive for everyone, it's not just the brands (and their customers) who fall victim to this scam...it's the entire email community who will feel the effects.

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The PYCO Personality Score: The Science of Motivating Consumers to Respond

The PYCO Predictive Personality Score provides highly reliable and predictive personality profiles of your customers and prospects that make it possible to dramatically increase the response to your marketing and sales campaigns.

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Getting "Smart" About Email Mobile Marketing

Do you own a smartphone? How frequently do you check your email on your mobile device? The answers to these questions make it clear that mobile marketing is the wave of the future.

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Data Licensing: A Guide to Leveraging Data Acquisition/Use for Better ROI

If you are a firm that relies on accurate yet current data to serve customers, you want to take a close look at your data strategy to ensure you're getting the maximum benefit from your investment. With the larger amounts of multichannel data that marketers need to operate competitively these days, licensing data is an option well worth exploring to see where you can add efficiency and economy to your operations

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